That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Here you can read more about Influencer Marketing, a form of marketing where brands use a person or group with their own reach to influence a specific target group. For organizations, influencer marketing offers a unique opportunity to reach their target group in a subtle and positive way.