The use of social media has grown (again) in 2020, as the latest edition of the National Social Media Research (NSMO) shows. Since 2010, this research has been conducted annually by Newcom Research & Consultancy among a representative group of Dutch people. 2020 is now a strange one, given the corona crisis and far-reaching social consequences. What are the six biggest trends in social media?
Here you can read more about Influencer Marketing, a form of marketing where brands use a person or group with their own reach to influence a specific target group. For organizations, influencer marketing offers a unique opportunity to reach their target group in a subtle and positive way.