Findability on Google is important for companies
Is your roof leaking? Then you Google a plumber. If you are not found as a plumber on the first page in Google, then you simply do not exist. Of course not everyone googles: you get a personal recommendation from your father / neighbor / hairdresser or you have the 06 from your plumber in your mobile. But if it isn't, and your roof is leaking. Even if you get a recommendation ... don't you Google it often?
SEO for beginners
Roell the Ram from OpenCompanies made a clear infographic about this, with clear tips for beginners. Note: it is not as simple as it is shown here, but it gives small businesses a good starting point. Read it through and see what you can apply.