Innovation - Bloom

Read more about innovation here. The technological innovations are going faster and faster, just like the adoption by users. It starts with technical innovation that offers new opportunities and changes the way we look at the market, a product or a process. Next comes new offerings, a first player to see a new playing field with great potential. A blue ocean. The market is breaking open. Other players follow quickly and the total playing field changes. Customers embrace the new offer and their behavior changes. Innovation runs from technology to offer to behavior.

Telephony in the 21st century: from ISDN to VoIP

March 5, 2019Thomas LapperreBusiness and entrepreneurship, Innovation, Office, SMEs and self-employed, TechnicISDN, VOIPNo Comments

When KPN introduced ISDN in the early 1990s, the then ultramodern service was an important milestone in the history of the internet in the Netherlands. ISDN was one of the first major, important introductions of the former, just privatized, state-owned company. With ISDN, KPN - by many Dutch people then referred to as 'just' PTT - showed that it wanted to play a significant role in the internet's coming into existence in our country. In mid-2017, KPN announced that it would stop using ISDN on 1 September 2019. Within three decades, an initially state-of-the-art service has apparently become completely obsolete and superfluous. How is…

Google Data Studio: action-oriented insights in an instant

18 February 2019Editor BloeiseInnovation, IT & software, TechnicNo Comments

Anyone who has already taken a look at the Google Analytics 360 Suite has probably come across Google Data Studio. But Data Studio is also there for users of the free Google Analytics. Data Studio has various functions with which you can clearly map Google Analytics traffic combined with other data sources. You already have that in one place, instead of data on different platforms.

AI for self-employed people and SMEs

8 February 2019Editor BloeiseAI, Innovation, SMEs and self-employedNo Comments

Artificial Intelligence (AI) is on the rise in 2019. We see it all around us. Large companies should not be the only ones taking advantage of the opportunities of artificial intelligence. Artificial intelligence can also help increase efficiency for self-employed people and SMEs.

Circumstances: How Aeromexico encourages Americans to fly to Mexico

January 19, 2019Thomas LapperreInnovation, Travel & hospitalityNo Comments

Advertising campaign for “AeroMexico” airlines Filmed in Wharton, Texas, 2018 Title: DNA Discounts Client: Aeroméxico Office: Mexico City Produced by: Direktor films, Toy and butterfly films and DHO Studios for Ogilvy. DHO Studios LLC: www.dhostudios.com Directed by: Rafa Martinez Gold and Silver Award winner at “El Dorado fest” To inspire more travelers to visit Mexico, Aeroméxico revealed surprising information to Americans about their own heritage.

Financing your innovations: what options are there?

January 18, 2019Thomas LapperreFinancial, InnovationNo Comments

In addition to daily business, many entrepreneurs are constantly innovating products and services. Companies that do not innovate are, after all, doomed in the long term to be overtaken by competitors who do. But innovation costs money and, especially in the initial phase, does not yield any profit. Financing your innovations in a healthy way is therefore sometimes a headache file. If a loan from a bank fails or you do not want to take out it, you will have to look for external investors. You also have various options.

Smart innovation: how do you do that?

January 17, 2019Editor BloeiseInnovation, Lead generation, Why How and WhatNo Comments

A sign with the word & #039; INNOVATION & #039;

Almost every market segment in today's economy is subject to it: innovation. It is becoming easier and easier to launch start-ups and modern technology is constantly making progress. Products and services in literally every sector in the world are therefore prone to innovation.

Disruption: the disruption of markets

December 21, 2018Editor BloeiseBusiness and entrepreneurship, Innovation, Vision and StrategyNo Comments

If you take a look at the Fortune 500 list - the list of the five hundred most profitable American companies - from a recent year, you will come across names like Netflix, Amazon, Google, Wal-Mart and of course Apple. Companies that we all know are extremely successful and that we, consciously or unconsciously, suspect are indestructible. How could a company like Google ever disappear? Or Apple? If you then take a look at the Fortune 500 list from the fifties, you will notice that only about twelve percent of the companies in that list still appear on today's list ...

Do better business with the Three Horizons model from McKinsey

December 10, 2018Editor BloeiseInnovation, Management, Vision and StrategyNo Comments

A good entrepreneur succeeds in keeping his business alive not only in the short but also in the long term and remaining relevant. That means that you are also an innovator in addition to being an entrepreneur: you tap into existing markets and introduce new products from time to time. Not because you happen to like that, but because it simply has to stay alive. But how do you achieve something like that? How do you achieve operational management that leads you to be innovative and, also in the (distant) future, remains relevant to your target group? A useful ...

Smartwatches in 2019: trends and usage

November 27, 2018Editor BloeiseInnovation, Internet of Things and Wearables, TrendsNo Comments

The smartwatch is gaining more and more ground. The Apple Watch 4 recently appeared and showed a considerable improvement compared to other smartwatches and, last but not least, the Apple Watch 3. The device is no longer purely intended for fitness enthusiasts. It is now a handy computer for the wrist. In this article you can read about the trends we will encounter in 2019 and how the market for smart watches is developing.

Trends in gadgets 2019

November 20, 2018Editor BloeiseInnovation, Retail, TrendsNo Comments

A man at a trade show with Virtual Reality glasses on

Many gadgets have been released this year. We already saw some nice products at the American tech fair CES 2018. These are the trendsetters for the coming year, 2019. These gadgets will then be expanded or reinvented. We not only introduce you to gadgets, but also make a brief prediction about two important trends of today. For example, we are going to see more wearables and the development of Virtual Reality and Augmented Reality is booming. What else can we count on in the coming year? We list the best gadgets and trends.

The Elon Musk method

November 6, 2018Editor BloeiseBusiness and entrepreneurship, Innovation, Vision and StrategyNo Comments

He was a symbol of Iron Man from the Marvel films, exposed all major car brands with a superior electric car and radically simplified international payment transactions with PayPal. Elon Musk is probably the most appealing entrepreneur of his generation. And that is not all: Musk continues to look for ways to improve the world with innovations that initially sound futuristic, but grow into deadly serious mega projects. The secret behind the successes of Elon Musk? That is not a matter of money, or origin, or luck. It is in his brain and the way he uses it ...

The chatbot for companies: from customer loyalty to online recruitment tool

October 11, 2018Editor BloeiseAI, Binding and customer loyalty, Innovation, Online recruitment, TechnicNo Comments

The chatbot is on the rise. More and more companies are using a robot to serve their customers online. Consider a KLM from which you receive an automatic chat message when you can check in, or a mail order company that informs you of the status of your order. Chatbots offer all kinds of interesting opportunities for companies. We look at how a chatbot works, opportunities for companies and provide specific applications for e-commerce, customer loyalty and online recruitment.

Startup Complianz.io finds blue ocean after AVG crowds

July 17, 2018Thomas LapperreBusiness and entrepreneurship, Innovation, Interview, Privacy, WordPressNo Comments

After 25 May 2018, the flow of AVG e-mails has stopped in the mailbox. In the meantime, it seems like business as usual for companies, but according to Aert Hulsebos of Complianz.io they make a big mistake there. "Privacy as a trend continues to grow," he says. His startup offers an AVG plugin for WordPress. “It's a fairly new market with many opportunities, a real blue ocean. We are going for the long term. ”Read more on Emerce

Ghent Startup Story Chief: 'Content distribution is just as important as good content'

July 16, 2018Editor BloeiseRange, Content Marketing, Innovation, Interviewcontent distributionNo Comments

Valeri Potchekailov - co-founder of Story Chief

After content creation, the distribution and promotion of content is a challenging task for marketers. The number of channels on which your target group is present continues to grow. "Your website and Facebook alone are no longer sufficient," says Valeri Potchekailov. In 2016 he started the Ghent company Story Chief together with Brik De Maeyer and Gregory Claeyssens. "Content is king," says Valeri, "but content distribution is queen. And she wears the pants. "

Muskalicous Management: 7 principles for the company of the future

June 21, 2018Thomas LapperreRange, Binding and customer loyalty, Design and Service Design, Submitted press release, Innovation, Platforms, Vision and StrategyNo Comments

Tesla, SpaceX, Hyperloop, SolarCity: all the product of one brain. How does Musk always succeed in making the most innovative ideas a reality? With these 7 principles you also launch ideas like Elon.

Dutch startup for online reputation management: Trustier introduces Trustcoins

8 May 2018Thomas LapperreADVERTORIAL, Innovation, PsychologyNo Comments

trust handshake with faces in the background

Trust is the basis for every relationship. However, rating and review systems have their limitations, and Trustier, a Dutch startup with ambitious plans, sees great opportunities in this. We look at the importance of online reputation management, the Chinese interpretation and how Trustier will work exactly.

Omnichannel: being yourself as a retailer everywhere

30 October 2017Editor BloeiseE-commerce, Innovation, Omnichannel, Retail, Vision and StrategyNo Comments

Although consumers do not think at all in terms such as 'distribution channels', they know no better than that we live in an omnichannel shopping environment. Just in between comparative shopping on the smartphone is just as natural as walking into a store to browse a product. But the same customer gets confused when he suddenly sees completely different offers and prices in your webshop than on your Facebook page or in your physical store. And that derailes his customer journey, with all its consequences. With a good omnichannel approach you prevent that.

COLUMN: The importance of design in an online world

October 5, 2017Thomas LapperreColumn, Design and Service Design, InnovationRietveldNo Comments

In this online age, we view more and more things on our screen from our couch. Now that we all use the same services worldwide, such as Google and Facebook, there appears to be uniformity. Everything looks like it was conceived by the same designer. But that is a clear appearance, because design is more important than ever. It only works differently nowadays.

Google goes ERP: Vogsy added to G suite

April 19, 2017Thomas LapperreADVERTORIAL, B2B, Business and entrepreneurship, Google, Innovation, IT & softwareCloud OfficeNo Comments

Gmail, Docs, Drive and Google Agenda are handy, free tools from Google. These are also commercially available, from € 4 per user per month. An affordable alternative for small businesses that can work professionally so quickly. Now that Google is adding the Dutch ERP system Vogsy to it, it is a good time to take a closer look at G Suite.

How Oculus Rift turns the (business) world upside down

November 25, 2014Thomas LapperreGuest blog, Innovation, Internet of Things and WearablesNo Comments

Guest blog by Tim Nijland of Oculus Rift Blog for Oculus Rift rental Virtual Reality has been the dream of many since the 1990s. The lifelike experience that it offers is the final frontier of entertainment. Next year the dream will finally become reality thanks to the Oculus Rift. This company finally makes the virtual world accessible to the masses.

A glimpse of the future: Omnichannel, Big Data and Crowdeconomy

28 October 2014Thomas LapperreInnovation, Omnichannel, Vision and StrategyNo Comments

Blooming white paper A glimpse of the future with Omnichannel - Big Data and Crowdeconomy

Consumers still look at the relationship between price and value. However, technological developments continue to rapidly evolve that playing field. Most companies have no idea where today's consumers are. The Amazon's and Google's of this world make their own playing field: blue oceans without competitors. Looking to the future looks at 3 major developments: Omnichannel, Big Data and Crowdeconomy. View the whitepaper directly on Google Docs

Guest blog: A glimpse into the future of online marketing

September 4, 2014Thomas LapperreGuest blog, Innovation, Internet of Things and Wearables, TrendsNo Comments

Guest blog by Marit Vervaart of SeoOnlineMarketing.nl for website optimization Technology is constantly changing and that's great, because technology can make life a lot more enjoyable. In the meantime, that technology goes further than we could have suspected 10 years ago. Much of it is still far from being involved in our lives, but we are slowly seeing more and more new gadgets and gadgets that are also accessible to the general public.