JADS and KPN partner with ICAI for research and development in AI Lab

s-Hertogenbosch, 15 May 2020 - Jheronimus Academy of Data Science (JADS), together with the national Innovation Center for Artificial Intelligence (ICAI) and KPN, will set up a new public-private research lab. The KPN Responsible AI Lab will focus on the development of new technologies, in which the responsible use of artificial intelligence (artificial intelligence, or AI) is central.

Staying at the forefront of AI

The lab is located in 's-Hertogenbosch and is one of the ICAI labs. ICAI is a national collaboration of various universities, companies and the Dutch government, with the aim of keeping the Netherlands a frontrunner in the field of AI by developing knowledge and talent in this area.

“We are very proud to welcome JADS and KPN as partners in our ICAI network. It is a great step for us to join forces for the development and application of AI in the Netherlands, ”says Maarten de Rijke, Scientific Director of ICAI.

Consciously dealing with privacy and personal datas

KPN and JADS are working together on PhD research at the intersection of data science, technology, decision-making, privacy and compliance. The results of these studies will then be used to realize responsible AI solutions for the benefit of business, customers and society in general.

JADS is a joint initiative of Eindhoven University of Technology and Tilburg University, in response to the rapidly increasing demand for experts who can improve decision-making processes within organizations based on big data and a multidisciplinary approach. Eric Postma, scientific director of the KPN-JADS Responsible AI lab: “Data science is all about technology (mathematics, statistics and computer science). We apply this science within the context of expertise in those areas, on the one hand, and the social, ethical and legal issues at play on the other, in AI. ”

The goal of the KPN Responsible AI lab is to develop solutions for companies with the help of AI, which are transparent and which deal with privacy and personal data very consciously.

From doctoral research to concrete application

Over the next five years, six PhD students in the KPN Responsible AI lab will work on projects that contribute to the technical and legal aspects of transparency, data engineering approaches that ensure privacy-by-design, and a personalized and responsible offering through text analysis and responsible up-lift modeling.

“Within KPN we also work on the responsible application of AI,” says Winifred Andriessen, Director Advanced Analytics at KPN. “This requires multidisciplinary research that looks at both the AI technology itself and the use of this technology in a way that is responsible and fits our society. This is also why we partner with JADS. JADS is a multidisciplinary institute that combines technology with social sciences. This provides the advantage for KPN, so that we not only gain insight into the potential power of AI, but can also convert it responsibly into added value for our customers and the wider society. Think of examples such as using AI for energy efficiency, or rolling out a fiber optic network. ”

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