Keywords to the wise' Google manual for keywords in Google Adwords
For many companies, the first customer contact starts through Google: when you are looking for a product or service. Which keywords fit your company? Google is happy to answer that question. Not only for the revenue they get through Google Adwords, but also to give us a better experience as users. As a result, we continue to use Google faithfully.
Keywords to the Wise
Last month, Google launched an accessible 'keyword guide' – in English – with all kinds of tips for finding and using keywords in your Google Adwords campaigns. The game between search and optimized ads is interesting for businesses of all sizes… especially if their customers are orienting themselves through Google. The white paper Keywords to the Wise explains, among other things, how you can use your SEA can improve with Google Adwords. Also for SEO are the tips for finding and using keywords mighty interesting: what are your business goals and how do your keywords fit in there? How do you ensure better findability? In addition, Google explains its new Google Adwords functionalities.