For many companies, the first customer contact via Google starts: when you are looking for a product or service. Which keywords match your company? Google is happy to answer that question. Not only for the revenue they receive through Google Adwords, but also to give us as users a better experience. Which means that we will continue to use Google faithfully.
Keywords to the Wise
Last month Google launched an accessible 'keyword guide' - in English - with all kinds of tips for finding and using keywords in your Google Adwords campaigns. The game between searches and optimized ads is interesting for companies of all sizes ... especially if their customers orient themselves via Google. The white paper Keywords to the Wise explains how you make the effort SEA can improve with Google Adwords. Also for SEO are the tips for finding and using keywords powerfully interesting: what are your business goals and how do your keywords fit in with them? How do you ensure better findability? In addition, Google explains its new Google Adwords functionalities.