In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Here you can read more about lead generation and conversion to leads. Lead generation is an important part of the customer process. A visitor becomes a lead, a potential customer who has shown some interest. That can be in the form of a contact request, a Download or an application. That promotion is then called a conversion, but a conversion can also be a purchase, whether or not by an existing customer. Leads are at the start of the customer relationship.