Most entrepreneurs who pay some attention to their online marketing use newsletters or other marketing-related email communications. After all, email is and remains the easiest way to reach existing and potential customers, without the costs increasing quickly. However, especially for larger companies, it can be difficult to strategically manage your email activities without it disproportionate time to invest in.
That's why there is MailChimp, the most used email tool among entrepreneurs. MailChimp has countless possibilities and can be tailored in detail to the specific needs and wishes of your company. That means that you do not quickly start using MailChimp based on intuition. How do you ensure that you can get started quickly with MailChimp? And why is MailChimp so popular?
MailChimp: reliable, versatile and polished
MailChimp was launched around the turn of the century, making it not only one of the most popular, but also one of the longest-standing email tools in the world. That long run-up has ensured that MailChimp has become a smooth-running and versatile product over the years, free from teething problems and proven effective. Unlike many other (younger) tools, MailChimp has an impressive track record that exudes reliability. And it continues to evolve, also in 2020, to help entrepreneurs worldwide with their marketing activities. No wonder that the tool remains popular, even among new startups.
Applications of MailChimp
MailChimp is of course the most used for sending large quantities of marketing-related emails. This often concerns newsletters or other electronic direct mails (EDMs). However, the tool is much more than just typing an email and sending it to your entire customer base. It even helps you build efficient and beautiful landing pages, if you're still looking for website advice and course and don't want to wait with EDM.
In MailChimp you manage your EDM process from A to Z. You can put together different target groups from your contact list, so that you can always tailor your messages optimally to the recipients - naturally in a GDPR-responsible manner. By means of a large number of templates you can quickly start building your newsletter, which you can design according to your own house style and fonts. If you don't have your own font or corporate identity, the tool will help you with a variety of options. Of course, MailChimp also helps you to make your newsletter mobile-friendly, so that your content can be opened and viewed in a pleasant way on any device.
By building (social) buttons and other buttons in your mailings, you make the result of your mailings designed and sent with MailChimp measurable later on. Measuring this is crucial, because only with the right data can you always make your next newsletter better than the previous one. MailChimp also helps you with this, making it a really complete tool that helps from A to Z.
Learning yourself or a course?
The key question: should you want to find out all this yourself, or is it better to take a course? You can of course figure it out yourself, but it has two disadvantages:
- It takes time, depending on your prior knowledge and expertise in technology and marketing, and during that time you miss out on leads and sales that you might otherwise have generated with better quality EDMs;
- Your first few newsletters will be of a lower level, which may reduce the chance that recipients will still read later newsletters carefully. They may even unsubscribe.
Then it makes sense to spend a short course on it. This is not free, but it largely absorbs the above two risks and is therefore a sensible investment for most companies. Make sure - if your company operates nationally - that you have a MailChimp course in the Netherlands select. This is probably more in line with the customs and wishes of the Dutch consumer than a foreign course.