Wasting less time on Facebook? This is why you are on Facebook and 40 tips to reduce your Facebook addiction

"Decrease with Facebook anyway." I have already heard this comment a few times in response to my blog No Facebook for 30 days. Nice to inspire people, but I also realized that it is not that easy to really reduce with this digital cigarette. Because less facebooking, how do you do that? And why would you actually pull away from the blue screen?
First it below why with six insights. Or click directly to it how: 40 tips to reduce Facebook.
First and foremost: as a marketer and workshop giver, I earn my living with Facebook, among other things. But I always explain Facebook to my customers as a business asset, just like a website or a business card. How does Facebook work as a channel? For that I use the owned, earned and paid media model. Owned media stands for your organic reach of your page (how many people see your messages, and that gets less and less), earned media stands for your viral reach (interaction ensures more reach, so "your friend liked this"), and paid media stands for those crushed advertisements (and that is increasingly needed). As far as the marketing side. Facebook is free, and therefore you as a consumer, with your attention, are the product. That is why Facebook is doing everything it can to keep you on Facebook for as long as possible.
This results in building a profile of your preferences and behavior (here is yours), filtering your Facebook messages into top messages (here you see all messages unfiltered), all sorts of exciting notifications that you will click on, video players that you find it hard to click away and that also present more nice videos afterwards. Thirteen thousand employees work there, all of them working on an optimal experience, making Facebook increasingly your world. But…
One in three people sees their social network as the primary news source. With the US presidential election we saw what the consequences could be. Facebook is a new and smart way to look at the world: your timeline full of friend news, fun memes and cat movies, serious news and information that matches your interests. It is fast, easy and up to date. But Facebook alone is not your world. Giving a sad emoticon is not the same as sending a card. Scrolling headlines is not the same as going through a paper newspaper. A cup of coffee and weak talk is not the same as a group chat. That is not a value judgment of good or bad, it is only different. Use your Facebook as it only one window and interaction channel with the world, then you do yourself. After all, you only live once: do you only want to do that via Facebook?
Updating your Wall used to be different.
Your ancestors didn't need Facebook to do their thing. Nowadays your world is of course very different - connected - but even now there are people without Facebook who really lead a great life. A good way to realize that you too can live without Facebook is to ask yourself the following three hypothetical questions:
When facebooking is the only answer to every question, then you are faced with a serious Facebook addiction. And if you don't mention Facebook, but still Facebook every day, then you could logically spend your time more meaningfully. Why are you Facebooking so much? Well…
The use of Facebook activates the same part of your brain as cocaine. Now that does not mean that you are going to steal car radios to get your shot of WiFi and therefore Facebook, but it does influence your behavior. You spend a lot of free time on Facebook. Because when you see that red icon and click on it, you get a shot of dopamine in your brain, which is rewarding and thus confirms your Facebook behavior. Just like the dogs from Pavlov, where drooling with a bell was triggered because they were used to getting food. Facebook has been proven addictive, the more often you log in the how unhappy you become and therefore there is professional support to get rid of it. The struggle is real.
Are you addicted to Facebook? Take the test here at Quest.nl.
You can be healthy addicted to Facebook: it has no direct adverse effect on health and your environment. But it is what you spend a certain part of your time on, and that certainly influences the way you interact with people. Of course your BFF and your matties are on Facebook. But not everyone on Facebook is a friend for eggie, because on average we have 130 Facebook friends. That number is growing. Unfortunately, the number of true friends is decreasing according to investigation, and that development has nothing to do with aging. Through Facebook you spend more time on vague acquaintances and less on your real friends.
While you can perfectly share that one new book, that super tasty smoothie, that completely incorrect picture about wolves and leadership or a cheerful picture of your child or cat with your Facebook friends, it is not yet your true friends. What is a true friend? Someone you can count on when you're in a shit, for example because you missed the very last train. Someone who sends a birthday card without Facebook notification, or who automatically assumes that you can use extra hands for your move. In short: someone who is there for you. Physically, not only online.
Facebooking is a new way of sharing information and socializing. As a technology, it is not good or bad in itself. It's how you deal with it. For that you first have to know what you are talking about (hence this article for you), so that you can think about it and change your attitude towards this means of communication. If you want of course. But I haven't spoken to anyone yet who wants more Facebook in his life, only less.
You want to decrease with Facebook? Then I have these forty tips for you. They work differently, sometimes to use Facebook smarter, sometimes to use your time smarter. I have made a list that is as long as possible so that you will find the few tips that are feasible for you.
And as a last tip: go facebooking. Share this message on Facebook and start the discussion. Because it is easier to reduce together with Facebook.
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