Link building is an important part of your SEO strategy. Links ensure more traffic on your website. Many marketing experts try to explain the ins and outs of link building, but they often do not answer the question: "How do you actually provide links?" With a link building strategy. We give you practical tools to get started with link building immediately.
Addressing your audience
To determine a successful link building strategy, you must first know how to make your current audience bigger, or tap into a whole new audience. For that, the answer must be found to two questions: "Who is my audience now?" and "What does my ideal audience look like"?
This requires some research. It is a good idea to start very specifically. Bloeise, for example, could only focus on entrepreneurs with entrepreneurial news and business articles. That is a fairly specific group. Because we also love new audiences, we also post a lot about online marketing in other industries. As a result, there is a good chance that marketers will also find our blog. That is how it works with your website. Yoast, known for the handy WordPress plugin for SEO, has already explained why link building is so important.
Link building also works with the exchange of links. Therefore, make a list of websites that could possibly help you reach your audience. A link from these websites can attract the intended audience.
A match in the field of content
You don't just get a link. You must be great have content to really be higher in Google to come. It must be relevant to the website that places the link and the content must appeal to readers. Not only your own readers, but also those of others. Make sure your pieces are well structured and accurately written.
If you content is in order, it's time to dive into the list of websites. Which websites might want to place a link? Those who use a long tail keyword approach will find that the number of websites that fits the blog post is small. Chances are that these websites are very happy to place a link, because the content specifically fits their content. Even more important: visitors who follow the link will find your content interesting, which increases the chance of conversion.
For many, this is the scariest part: the outreach. To get to a website, you must contact the website that you would like to be on. Convince the editors or owners about the content on your website. Is it a tangible product? Send a sample copy to the website where the link should come from.
Good to keep in mind: no one likes copy-paste or automated emails. Therefore always write a personal e-mail. Calling is actually even better. You quickly get the question: do you want to place a link back for me? The so-called reciprocal link. Are they good or bad for your SEO? Julian Goldie tackles the subject in this video.
Checklist for your backlink strategy
If the answer to the following questions is 'yes' more than three times, then placing a link is worth it:
- Is it a legitimate site?
- Do I have to make an effort to place a link?
- Does the page have a logical connection with my site?
- Will the link directly deliver visitors?
- Are the current links on the website logically placed?
Can you not figure it out yourself? Then it can be very worthwhile outsource link building.