Looking to the future: Omnichannel, Big Data and Crowdeconomy
Consumers still look at the relationship between price and value. However, this playing field continues to develop rapidly due to technological developments. Most companies have no idea where today's consumers are. The Amazons and Googles of this world make their own playing field: blue oceans with no competitors. Looking to the future looks at 3 major developments: Omnichannel, Big Data and Crowdeconomy.