Making an animation: how does it work?

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More and more entrepreneurs are realizing that you communicate much more effectively if you use a mixed palette of communication forms. This applies to both internal communication – to employees in your own company – and external communication – to your customers and suppliers. Have you been using the same newsletter for years? Or do you put the same types of texts on your intranet every day? Then it is high time to immediately start offering a more varied range of communication forms. Many entrepreneurs opt for a make animation.

When can you use an animation?

Animations are a refreshing form of communication that can be used for different types of messages. Often the animation is used to explain a process quickly and efficiently in a so-called explanation video. If you do this well, you can make complex processes (such as climate change or developments in the housing market) understandable in an understandable way in an animation. This makes the animation extremely suitable for explaining internal processes to employees. But also to explain to potential customers, for example, what an order and delivery process looks like.
Compared to a video recording, with an animation you have the advantage that you can quickly make adjustments later. Consider, for example, a different product name, a new feature or working method, different conditions or work areas. And also realize that video recordings are by definition a time recording: the receptionist, the building and the director who speaks to the viewer may have changed again after a year. Sound annoying? Not even if a company can change deadly so welcome the change!

Make or have made?

Have animation made

If you have decided to use an animation, you must first choose whether you want to make it yourself or have someone make it. Creating an animation yourself is possible with the help of online tools, with which you naturally keep costs down, but there are some disadvantages. For example, you often have to take out a (nevertheless reasonably expensive) subscription in order to be able to remove watermarks, for example. In addition, you are often bound to standard templates, which means that all your animations eventually resemble each other (and even worse: they also resemble animations from other entrepreneurs). Finally, it will take a lot of time, especially in the beginning, especially if you have no experience with film editing. This is especially interesting when you have a lot of time as an entrepreneur, for example as a starter or in between large jobs.
Many entrepreneurs opt for one make animation by a professional. The costs for this are often not too bad and you know for sure that you will receive real quality. Make sure that you are well involved in making the animation, so that it fully matches your objectives.

From idea to elaborate animation in 7 steps

If you choose to hire a professional, he or she will help you develop your idea into a complete animation that meets all your needs. This is done in a number of steps that help you as a client to get your ideas on paper and verify them in between, so that an animation is created that matches your business objectives, image and vision.
  1. First becomes one concept designed based on a briefing or conversation. In that briefing (or in that conversation) you explain which message you want to convey. By asking questions, it becomes clear exactly what content the animation should have. What emotion do you want to convey? What are the key messages? Which elements are important in your communication? Which examples do you like and which do you not?
  2. The concept results in one script, that you ultimately agree. This is what you agree on in terms of costs, work and end result. Do you want to add something afterwards? Keep in mind that this can cost extra money.
  3. This script then becomes a storyboard signed. With that you get to see some rough sketches of all the scenes from the script. This way you can quickly see the ideas of the animator and you can adjust very quickly as a client. Storyboards are also used in comic books and films. The following video shows exactly how the original Star Wars storyboards, drawn by David Russell, eventually lead to the well-known film:
  1. Be based on the storyboard characters and specific illustrations designed. You also have to approve this total picture so that you are sure that the result will look the way you want it. After this step, adaptation becomes more radical.
  2. Then one becomes voice over included, based on the script. In addition to the spoken text, many animations also include subtitles, so that the video can also be viewed without sound. That is certainly important when you do the animation for social media such as Facebook or Instagram effort.
  3. The animator then goes to work and will be one complete animation video build using the storyboard, the script and the voice-over. He adds sound effects and ultimately delivers the end result.
  4. The animation video is usually delivered as the first version on which you are of course still feedback You can deliver a perfect animation at the end of the ride.

Bloeise editor

The Bloeise editorial staff consists of Thomas Lapperre. These messages are not credited personally because they are written by others: hired copywriters for sponsored content and submitted press releases. The editors cannot take any responsibility for submitted press releases - text and images are[…]
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