Making an animation: how does it work?
More and more entrepreneurs are realizing that you communicate much more effectively if you use a mixed palette of communication forms. This applies to both internal communication – to employees in your own company – and external communication – to your customers and suppliers. Have you been using the same newsletter for years? Or do you put the same types of texts on your intranet every day? Then it is high time to immediately start offering a more varied range of communication forms. Many entrepreneurs opt for a make animation.
When can you use an animation?
Make or have made?
Many entrepreneurs opt for one make animation by a professional. The costs for this are often not too bad and you know for sure that you will receive real quality. Make sure that you are well involved in making the animation, so that it fully matches your objectives.
From idea to elaborate animation in 7 steps
- First becomes one concept designed based on a briefing or conversation. In that briefing (or in that conversation) you explain which message you want to convey. By asking questions, it becomes clear exactly what content the animation should have. What emotion do you want to convey? What are the key messages? Which elements are important in your communication? Which examples do you like and which do you not?
- The concept results in one script, that you ultimately agree. This is what you agree on in terms of costs, work and end result. Do you want to add something afterwards? Keep in mind that this can cost extra money.
- This script then becomes a storyboard signed. With that you get to see some rough sketches of all the scenes from the script. This way you can quickly see the ideas of the animator and you can adjust very quickly as a client. Storyboards are also used in comic books and films. The following video shows exactly how the original Star Wars storyboards, drawn by David Russell, eventually lead to the well-known film:
- Be based on the storyboard characters and specific illustrations designed. You also have to approve this total picture so that you are sure that the result will look the way you want it. After this step, adaptation becomes more radical.
- Then one becomes voice over included, based on the script. In addition to the spoken text, many animations also include subtitles, so that the video can also be viewed without sound. That is certainly important when you do the animation for social media such as Facebook or Instagram effort.
- The animator then goes to work and will be one complete animation video build using the storyboard, the script and the voice-over. He adds sound effects and ultimately delivers the end result.
- The animation video is usually delivered as the first version on which you are of course still feedback You can deliver a perfect animation at the end of the ride.