Online has been growing for years and in 2020 many entrepreneurs will again resort to the digital highway in an attempt to do business successfully. That is not surprising, because the number of transactions via online channels is increasing annually worldwide and where demand grows, supply often grows. However, that certainly does not mean that the money is up for grabs. In fact, making money online is hard work. We are happy to help you on your way with a number of tips to earn your living online in 2020.
Make a name through branding
With a good branding strategy you ensure that the 'story' of your company comes across well to your customer. In short: the reason that you climb out of your nest every day to offer your customers your products or services. There must have been - in addition to wanting or having to earn money - another reason for setting up your company. Communicate this reason (s) in a creative way with customers and thus propagate your right to exist in your customer communication, for example on your website. It may surprise you, but most customers buy not at the party with the lowest price in the market. They base their choice on something else. You influence that choice with branding. With that you build customer loyalty and customer loyalty.
Communicate your added value
Communicating the value you add from a customer perspective is actually the other side of the branding medal. Where branding is mainly based on yourself and your company (why does my company exist, what do I stand for, what do I want to achieve with my entrepreneurship), when you communicate your added value you think mainly from a customer perspective. Why should a customer buy from you? What do you offer extra compared to your competitors? And why is that valuable in the customer's life? State the answers to these questions (and more importantly: keep your promises) in your customer communication and also ensure a good after-sales process. So check whether customers are satisfied with the way they have helped you and whether the value you have promised has been experienced in that way by your customers.
Put yourself in the market
Even in 2020, there are still entrepreneurs who think they can get away with it build your own website or webshop and then sit back, waiting for orders to never come. It is the same as opening the front door of your store without a sign hanging from the facade and without anything in the shop window. If you don't shout that you exist, nobody will come to see. And with the growing number of online entrepreneurs, the importance of online marketing is also growing. There are a lot of online marketing tools available and for those who are completely inexperienced, there are also good training courses available. Do realize that you will no longer dig up without a thorough marketing strategy (such as email marketing, an SEO strategy, being active on social media and using influencers). You do not compete online with the shops to your left and right, but with Amazon, bol.com and Coolblue. So serious competition.
Think from your passion
Finally, in everything you do: if you only do it to get rich quick, forget it. Earn money online is and continues to work hard and distinguishing yourself becomes a bigger challenge every year. That doesn't mean it's impossible, but it helps a lot when you offer or sell something you're passionate about. Being very busy all day with something where your heart is, that is quite easy to maintain. The persistent wins, also online, but you must be able to maintain that persistence with motivation. So always follow your passion.