It starts with content. That is Bloeise's slogan as a content marketing agency focused on content creation. But of course there is much more to it, because you ultimately want to achieve measurable results with your content. This content marketing reference work is intended for companies that focus on content to improve the entire process: from strategy to ROI. Expect a lot of smart tips from practice and few blabla. After all, it's all about the content!
Here you can read more about management, resource management and employees. As we become more and more knowledge workers, we are getting more and more resources at our disposal. We started to work differently: from waterfall to agile. That means that you no longer have to wait until you get something on your plate and throw it over the fence after editing, but continuously work on different assignments at different stages. Cooperation is enormously important for this. Managers have to deal with an enormously increased complexity, in which the predictability has decreased enormously. Micromanagement no longer works. The only logical solution is to create independent teams with a mandate and regular coordination.