Management - Bloom

Here you can read more about management, resource management and employees. As we become more and more knowledge workers, we are getting more and more resources at our disposal. We started to work differently: from waterfall to agile. That means that you no longer have to wait until you get something on your plate and throw it over the fence after editing, but continuously work on different assignments at different stages. Cooperation is enormously important for this. Managers have to deal with an enormously increased complexity, in which the predictability has decreased enormously. Micromanagement no longer works. The only logical solution is to create independent teams with a mandate and regular coordination.

Content marketing reference work for the content coordinator

August 15, 2019Thomas LapperreBranded content, Content Marketing, ManagementNo Comments

Content marketing the boss - reference work

It starts with content. That is Bloeise's slogan as a content marketing agency focused on content creation. But of course there is much more to it, because you ultimately want to achieve measurable results with your content. This content marketing reference work is intended for companies that focus on content to improve the entire process: from strategy to ROI. Expect a lot of smart tips from practice and few blabla. After all, it's all about the content!

What is Kaizen? Explanation about a Japanese business philosophy

August 9, 2019Guest blogManagement, To undertake, Psychology, Vision and strategyNo Comments

Kaizen is a Japanese business philosophy and originates from the Toyota family. This article provides clarity on what Kaizen is and explains this philosophy.

Writing vacancy texts? 5 tips

January 23, 2019Editor BloeiseManagement, To undertake, Online recruitmentNo Comments

A good vacancy text ensures that more candidates apply. In practice, however, most job vacancy texts are quite boring. They do not invite you to apply and it is not clear what exactly is meant. How do you write a good vacancy text?

Business model canvas by Strategyzer

January 10, 2019Editor BloeiseEducation, Management, To undertake, Why How and WhatNo Comments

Optimizing your business model with the Business Model Canvas Every self-employed person will recognize that running your own business can be extremely difficult at times. Keeping your customers and your suppliers satisfied, improving your products, optimizing your own processes, getting and retaining the right people and then keeping a profit somewhere in between - it's not always easy. It can therefore greatly help every entrepreneur to get a good view of all these kinds of forces that play a role in your daily business. A tool that is extremely suitable for this, it is…

Do better business with the Three Horizons model from McKinsey

December 10, 2018Editor BloeiseInnovation, Management, Vision and strategyNo Comments

A good entrepreneur succeeds in keeping his business alive not only in the short but also in the long term and remaining relevant. That means that you are also an innovator in addition to being an entrepreneur: you tap into existing markets and introduce new products from time to time. Not because you happen to like that, but because it simply has to stay alive. But how do you achieve something like that? How do you achieve operational management that leads you to be innovative and, also in the (distant) future, remains relevant to your target group? A useful ...

The Richard Branson method

November 9, 2018Editor BloeiseImage and branding, Management, To undertake, Vision and strategyNo Comments

The dividing line between large-scale business success or an early bankruptcy is sometimes just a thin layer of varnish. Richard Branson, eccentric entrepreneur and founder of the world-famous Virgin brand, makes this sincere confession in almost every interview that asks about the nature of his success. Sometimes you just have to be lucky that you manage to pay all bills just long enough in the initial phase of your new venture. However, Branson's successes are impossible to summarize as an accumulation of happiness. Behind the Virgin empire there is indeed an innovative way of thinking: the Richard Branson method.