Everyone has heard of SEO, but SEA is a bit more unknown to many entrepreneurs. Very bluntly: do you know the search results marked with the word 'ad' when you throw something in Google? That is SEA: paid results in search engines.
On this marketing blog you can read everything about marketing: the approach with which you put your company, products or services on the market. As a content marketing agency, Bloeise offers SEO support in the form of a link building subscription, a link building introduction package and SEA support for Google Ads. Also for marketing advice, a resource analysis, have a website made, a marketing scan or write a strategic marketing plan Bloeise justly.
What is marketing?
Marketing is the field to offer an organization, brand, product or service. Already in the Roman time This went further than just bringing products to a physical Saturday market: there were advertising messages in the form of stone, graffiti and announcers. Although marketing has since taken on many forms and functions, it is still about bringing together supply and demand. This can be done via new channels such as social media, influencers, automatic purchase of advertisements in apps and on sites (programmatic buying), and old channels such as newspapers, business cards and flyers. Philip Kotler introduced the idea of different product levels in which the different sides of a product are expressed: the physical product, services around it and brand experience. Edmund Jerome McCarthy came up with the marketing mix consisting of 4 Ps: product, place, price and promotion. Later personnel, process and physical evidence Bee. There is much more to tell about the theory of marketing, on this site we mainly focus on the more recent forms of marketing.
This popular introduction article gives you 14 tips to get more reach with your company.
What is online marketing?
Online marketing is based on online channels in promoting your organization, brand, product or service. Similar terms are digital marketing, internet marketing or web marketing. The marketing channels used are by definition online: website, email, social media, online advertisements, guest blogs, reviews, marketplaces and platforms such as bol.com and Amazon, online news and forums. Online marketing is very easy to measure. The entire process in which a target group gets acquainted with a product, becomes interested, gets buying intentions, compares and eventually buys can be recorded. However, this process often does not go completely online.
- Online marketing: the marketing tap
- What does an online marketer actually do?
- Basic knowledge of online marketing - blogs for starters and students
- TIP for entrepreneurs from the Northern Netherlands: Marketing subsidy
- 6 tips for online marketing abroad
What is physical marketing?
Physical marketing is not the opposite of online marketing. It does not work as a substitute, but in addition. The advantages of physical marketing are presence, tangibility and experience. A marketing statement on a billboard (also known as Out Of Home, OOH) that you drive by often stays there for weeks. The promotional gift with logo remains as a pen in your pen tray. The smell of freshly grilled sausage calls you to the butcher around the corner. Physical marketing is more real than online marketing, but it also has drawbacks. Slowness, price and limited location, for example. The bakery only has one shop that can only accommodate ten people at a time. A business card is easy to lose, the store can be sold out, and those logo flags cost money to make and distribute. Online, on the other hand, can be copied quickly and in principle endlessly. The smart marketer understands online and physical marketing and focuses on both.
- Is it effective to use outdoor advertising in the digital world?
- Why marketers forget the physical world
- The importance of branding in an online world
- The difference between offline and online branding
- Sending direct mailing - 7 tips for more effect
- Business cards in the internet age
The website: hub of your marketing
Do you have a business? Then customers also expect a website. To see who you are, what you do and what you have done. The days when the website only serves as a business card are completely over. Your website is where all your online traffic goes: organic search traffic via the search engines, ad clicks, your newsletter and your social media. Print, radio, customer service, television and billboards often also refer to the website first. It is on 24/7 and helps answer questions and arrange things immediately, such as a request for information, appointment or purchase. The website is one for companies lead machine become: visitors are converted into leads and customers. The following articles help you to optimally use your website as a marketing tool:
- Why is a good website so important?
- Why marketing should be leading in web design
- Where should you pay attention when getting your website made? And: Bloom service: Have a website created
- Create your own website: Jimdo or Uwweb
- How do you choose the best web hosting? (new)
Omnichannel brings online and physical together
The use of multiple channels is called multichannel, something almost every organization does now. The combination of a store with a website or business cards and LinkedIn, for example. The challenge is to recognize the customer through every channel and to continue to support the buying process in which the customer is. For example: the customer calls the company and the help desk sees from the number that it is Ms Jansen who still has an open service question. Whether @bloeise's twitter question is linked to the outstanding offer. Creating a customer profile across channels and keeping the conversation going is called omnichannel marketing.
- Read the introduction on Omnichannel in the white paper Look at the Future (2014)
- Read the retail article: be yourself everywhere as a retailer with Omnichannel
- The newer form of omnichannel is called New Retail and is from China (Alibaba).
- How do you place cold acquisition actually in your marketing mix?
Google: SEO and SEA
Whatever you are looking for, the search engine Google provides answers. For large and small companies therefore applies: if you are not on Google, you will not be found by a large part of your audience. Bing and Duckduckgo are similar search engines, but are used only very limited compared to Google. Making sure you are well found in the Google search results is called Search Engine Optimization (SEO) and includes the technology behind the website (speed, security, mobile friendliness), the content and links. SEA stands for advertise online in Google Ads, with which you pay to show advertisements above the search results. Other possibilities to come up in Google are Google My Business profile and posts, Featured snippets, images and videos.
Blooming SEO services
As a content creation agency, we see the importance of content promotion: your texts must also be found and attract an audience. SEO is therefore crucial. Bloeise offers one introduction package link building with which your company gets a good start in Google. In addition, we offer a website analysis that shows points for improvement for technology, content and UX, supplemented with a keyword research. Then it helps us continuously link building subscription your business building a quality audience through Google.
SEO is really fun to do yourself! The following SEO resources will help you on your way:
- SEO starts with a keyword research
- Main SEO trends of 2020
- Website structure for SEO
- 55 Google facts you didn't know yet
- SEO Worksheet (PDF)
Marketing with content can take any form, via any channel and for every step in the customer journey. Blogs on your website to address new customers, a newsletter to inform existing customers, sponsored content for better positions in Google, photos on social media to show the work atmosphere to new hire… Content is part of everything. Whatever you want to achieve with your marketing, it starts with content.
- Bloeise focuses on the B2B variant, from company to company. You can read all about it here B2B content marketing.
- What does a content marketer actually do?
Making revenue with your webshop is called e-commerce, and it includes many marketing disciplines. From acquiring traffic through paid, earned or self-managed media, to conversion optimization, online purchase and payment, to delivery and maintaining an existing customer relationship to reduce your selling costs. The following resources will help the web shop owner start up:
- Starting a webshop: you will encounter this
- Google Shopping to improve your conversion
- Programmatic buying and header bidding: next level online advertising
After Google as the largest traffic source, Facebook immediately comes. With 10.4 million users in 2020, Facebook offers marketers it largest marketing platform to which you specifically focus your product or service. Where Google assumes an existing interest or question that leads to a search intention, you can respond to interests and behavior on Facebook to create a question. With stimulating Facebook content you ensure interaction and with Facebook advertising you increase your reach. You can read all about this Facebook Marketing.
Our most read blogs about Facebook marketing are:
- What are the costs of advertising on Facebook?
- Adjust Facebook page name: standard and with more than 200 likes with Hola
- Set up Facebook URL for your business page in no time
- How do I delete a Facebook review?
- Wasting less time on Facebook? This is why you are on Facebook and 40 tips to reduce your Facebook addiction
Social media marketing
Although Facebook is by far the most widely used social media, it is just one of the many social media channels. Organizations and brands also focus on YouTube Marketing, Twitter, LinkedIn Marketing, Snapchat, WhatsApp and of course Instagram Marketing. By paying celebrities (large and especially small and local) for naming products or services, you influence their followers. That's called influencer marketing, and it's critical to reaching young people today.
Thanks to the internet, consumers also have their own reach. And while not everyone presents themselves as an influencer, almost everyone leaves reviews. Often positive, also negative and sometimes completely unjustified. Poor remove reviews is therefore a major headache for many entrepreneurs: op Google, Bol.com, Delivery at home, Booking.com and Tripadvisor. Getting good reviews is called review marketing.
With the focus on marketing your business, you would almost forget that it's really about keeping customers happy. After all, it costs more to find new customers than to keep your existing customers. Customer loyalty means that despite a cheaper product or service from your competitor, your customer continues to choose for you. Because of your better service, higher quality, thinking along, personal relationship, the accessibility of your store or the savings stamps with which your customers save for nice gifts for their children. The following articles will give you tips and insights for growing customer loyalty:
- Customer loyalty: rational, emotional and structural
- Loyalty card: why actually?
- Increase customer focus - five practical tips
- 12 useful tips for customer loyalty
- What is CRM?
New marketing channels: 'Fish where the fish are'
Funnily enough, most marketers focus all their attention on new marketing channels. New things. But while consumers are constantly trying out new channels and leaving (Hyves? Google Wave? Google Plus?), For marketers it is mainly about reaching their target group, through a channel to which they are also open to.
Underlying marketing categories
Marketing is a main category at Bloeise. The following marketing categories are included. For each topic you will find a number of articles in which the topic is fully covered or cited as an additional topic.
Are you missing certain marketing topics on Bloeise? You are very welcome as a guest blogger. See the rules and possibilities of guest blogging on Bloeise. Below are all the marketing blogs of the main Marketing category and the underlying categories.