Earlier I mentioned the decline in the organic range on Facebook: fans see fewer and fewer messages from your page. But Facebook is showing more fans posts that generate a lot of interaction. Viral reach, therefore, because Facebook wants to show as much relevant (and fun) content as possible to its users. How do you get more interaction on Facebook? 13 perspectives with examples to quickly get ideas.
Just nice content that is worth sharing. HEMA responds to the holidays. And uses a smiley 🙂 Because emotion works too!
Like as ....
In my own example of Love Den Helder: a nice photo with the comment “Like if you love Julianadorp!”Proud residents of Julianadorp who see this message quickly click on Like. Other variant: Like = this, Share = that.
Social Media Examiner regularly asks an open question to start the mutual discussion among her fans. With the name of the employee underneath for the personal. Another variant is the entry question. "Peanut butter makes you big and strong because_____"
Stimulate to see your brand more widely. The social media flagship KLM places well thought out photoshops, with until now Supermarket and Consumer Electronics Company. Also continued on again Pinterest.
The Facebook page of Australia places breathtaking photos ... of fans. And there holds a shortened competition with 6 top photos.
Ask for help
The Facebook page Texel 0222 placed this call to find the owners of a camera. Helpful fans shared eagerly. The mail reached nearly half a million. (this post is further discussed in the article When does Facebook ads pay off?)
Action: Tag your friends in a comment
This can be a challenge: content that is new and unique. Newspaperworthy. What appeals to people broadly about their curiosity. A common experience. The Facebook page I fucking love science wholesale it.
Photos by your fans
Beautiful photos made by fans are doing very well IAmsterdam NL. Let your fans shine and give them credit.
Challenge your fans
Okay, I honestly understood this one not. Internet phenomenon George Takei regularly places small puzzles as a challenge, often with the addition: “Only react when you got it in 5 seconds. No spoilers ”.
Connect with current events
These were 13 perspectives. Which one are you still missing?