Organic reach on Facebook is falling drastically
Owners of Facebook pages have been experiencing for some months now that their pages have less reach than before. Facebook is screwing it up organic range back, so that with a page of 1000 likes you will soon be back 10-20 people achieved. The good news is that when you post relevant content that delivers a lot of interaction, you get more viral reach according to Komfo. I recently posted an article to increase that viral reach more interaction on your Facebook page, I will now discuss how you can grow your organic reach. Because that is desperately needed now!
I used to post with my Facebook page Love Den Helder only 2 or 3 times a week, now it is sometimes 2x or 3 times a day. If your posts each have less reach, look at your total reach. Of course, ensure relevance with every message.
Outside of primetime
In the statistics of your Facebook page (Facebook Insights) you can see at what time your fans are online. So what I did before: posts at 8 p.m. But like Sybren Smith in this article on Frankwatching , it is wise to consider other times. Because if everyone posts at 8 p.m., your message will still receive little attention. So post outside of primetime.
By reposting content that is permanently interesting for your target group, at unusual times, you reach people other than normal. In the time display at the top you can see that there is only a small group online at midnight. Will this be the same group that saw your 11.30am post?
Story bumping and Last Actor
Have you ever noticed that some posts keep coming back? That is because someone has responded. This is due to 2 factors that Facebook added in August: Story bumping and Last Actor. When someone relevant to you places a comment on a message that you have already seen, that message will be put back in your timeline. What does that mean to you? Make sure your posts don't get likes, but comments.
More photos by mail
Photos are seen faster than shared links. Posts with more than 1 photo get more clicks (according to, among others this study by MTV Roadies). If possible, do not place 1 photo, but several photos that tell a story.
More organic reach on Facebook through relevance
Everyone on Facebook and every other social media must now know this: relevance for your target group. If your content is interesting for your target group, this will increase your organic reach and your viral reach on Facebook.