Every year there are new developments in the field of SEO. Trends in such numbers that it is difficult to keep an overview. There are also many opinions that say what you should or should not do. That is why we are happy to share the most important SEO trends of 2017 with you. With this you can ensure that your website remains easy to find online.
1. In 2017, searches are increasingly being recorded
In 2017 it is not necessarily important what the search terms are correct how being entered! They are being spoken more and more often, now mainly by young people. This is also called voice search called. 20 percent of the searches are recorded. In four years this is even expected to be 50 percent. Such commands are not only entered on mobile devices. This is also done via desktop and supporting devices. The popularity of spoken search is due to the software that keeps getting better. Also, the recording of searches ensures that people can use their time more efficiently.
As a result, the search behavior changes. Search terms that are recorded often start with keywords such as 'what' and 'who'. They are often long tail with an average of 4.2 words. Typed search terms are shorter with an average of 3.2.
People who record searches are looking for a practical answer and have a relatively high buying intent.
Google also recognizes that this is an important trend. Google gives Featured Snippets again at the top of the search results. This is content from other sources that give users the practical answer they are looking for. Google can thus serve its users even faster. Content marketers must optimize their web pages for long tail searches. That way, the webpage can not only be displayed in the search results, but also as Featured Snippet.
2. Do you have nice content? Make it epic!
Nice content is no longer sufficient in 2017, it must be epic! Epic content comprehensively answers the question users may have. For example, if you sell coffee machines, the target audience may wonder how many cups of coffee they are allowed to drink each day. For example, elaborate on the permitted amount of caffeine per coffee type or age group. The highest search results have more content than lower search results. Extensive content also gives you more backlinks on. Make sure you have a good structure and relevant images.
3. Google is getting smarter
And how! Continue in 2017 RankBrain developed by Google. This is an artificial intelligence system from Google with which searches can be interpreted better and better. This way Google can show the most relevant results. RankBrain is the third most important factor for websites to be shown. The surprising thing is that keywords do not necessarily have to appear on the website to score well in Google. Content marketers can make their web pages appear high in Google by publishing epic content. You can read more about this here RankBrain.
4. Good mobile user experience is paramount
In our article about SEO trends of 2016 we already wrote about the importance of responsive design so that your website also works well on a mobile device. If your website is still not responsive in 2017, you can forget about a good ranking in Google. Indeed, Google goes mobile search results separately over desktop search results. The speed of the website is also important. Thanks to Accelerated Mobile Pages You can optimize the speed of (AMP) technology from Google.
5. Apps are also shown in organic search results
Apps will also have a more prominent place in search results in 2017. This development will continue in 2017. Websites get more competition in search results and apps get more traffic.
This was actually just the tip of the shutter. Do you want more information about the 5 SEO trends of 2017? Then view the infographic below. Click on it to enlarge. Success with the SEO strategy!
Source: SEO trends 2017 - infographic
This infographic SEO Trends 2017 was brought to you by SEO specialist - Ompro.