My blog on Emerce: 7 retail apps that promote customer loyalty

The HEMA app

The conversion of mobile traffic remains low compared to desktop and tablet because people prefer to use their smartphone for research than for purchases. Apps are an exception to this rule, and score a conversion that is closer to desktop traffic than mobile traffic. Research of the platform Poq Studios shows that in November and December 2013 the conversion of smartphone apps was 1.8 percent compared to 2.4 percent of desktop traffic and 0.73 percent via mobile surfing.

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Thomas Lapperre

https://bloeise.nl

Thomas Lapperre owns Bloeise. He writes for B2B on AI, data science, marketing (DMP, CDP, omnichannel), martech (Salesforce, commercetools, Bloomreach, headless), finance, PIM, IT (CRM, ERP, PLM), tech and trends. Blogs, whitepapers, landing pages, nurture emails and of course websites. In Dutch, English (US / UK). Takes the business approach to technical topics. In addition, supports with marketing in the form of SEO, SEA, Facebook, MailChimp, conversion. Strategy, advice and implementation. Blogs on a personal basis for Dutch Cowboys, Emerce and Frankwatching. Builds Bloeise.nl into a growing marketing blog for SMEs, with SEO and advertising opportunities.

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My blog on Emerce: 7 retail apps that promote customer loyalty

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My blog on Emerce: 7 retail apps that promote customer loyalty

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