The HEMA app
The conversion of mobile traffic remains low compared to desktop and tablet because people prefer to use their smartphone for research than for purchases. Apps are an exception to this rule, and score a conversion that is closer to desktop traffic than mobile traffic. Research of the platform Poq Studios shows that in November and December 2013 the conversion of smartphone apps was 1.8 percent compared to 2.4 percent of desktop traffic and 0.73 percent via mobile surfing.
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