Recently there is a nice block with relevant blogs under every blog on Bloeise. This was developed by media technology company Strossle, and uses Artificial Intelligence to determine who gets to see what suggestions there. So that you as a reader get relevant content. Strossle did a study into in December native advertising & content marketing. The figures given are unfortunately from the content marketing Institute and therefore 'we from WC-duck advise WC-duck' but the piece does give a nice overview of current trends and developments regarding content marketing. For native advertising, the adblocker is also discussed, an important development at the interface between content (what you want to read) and advertising (what you do not want to see), exactly where native advertising is located.
Native advertising tips
A number of useful tips for native advertising are also given:
- Provide an image where the product is placed in a realistic situation (not just a product)
photo in photo studio).
- Use real people and not models in a real environment (so again not in the studio).
- Make sure the headline is no more than 150 characters and the text below it no more than 300 characters.
- Keep experimenting and use the possibilities on mobile.
- Make Native Advertisement campaigns a fixed part of the media budget.
- Success takes time: Look-Click-Buy does not exist!
Native advertising is now also possible at Bloeise. View the advertising options of sponsored content and advertorials.