Today, more and more marketing activities are taking place online, and therefore digitally. Entrepreneurs are busy blogging, vlogging and tweeting. Nobody denies the importance of all these means of communication, but it does not get any easier for the average entrepreneur to still stand out to potential customers. How do you ensure that the head of your company rises above ground level? A very nice option to achieve that, which unfortunately is used by far too few entrepreneurs, is to create your own magazine. In this blog we explain how that works.
Here you can read more about native advertising, advertising on a medium in an appropriate way. That fitting is expressed in the English word native, that can best be translated as local. Native advertising is an advertisement brought in the way the editorial staff of the medium is used to communicate. Such as a Geenstijlian advertisement for the Army on GeenStijl, or an editorial article about a product. Branded content and advertorials fall under this.