The latest trend is another look at China, where Alibaba combines offline and online retail into one seamless experience sent from your smartphone. This allows you to order online, check in when you walk into the store, scan labels for product information in the store and you can pay. Or with face recognition. The Chinese supermarket China, part of Alibaba, is also a full-fill center at the same time. For your online orders, a store employee collects the products on your list. The fresh fish that you buy there can also be prepared on the spot by a cook, for on-site consumption or home delivery within 30 minutes. The target? Offering the very best shopping experience to consumers. The new standard.
First of all: in China e-commerce covers only 15% of the Chinese retail landscape. The rest is therefore still physical shopping. But as Roland Palmer of Alibaba Benelux told Retail Trends: “This is changing rapidly in the new world of consumer expectations. We therefore see our New Retail strategy as a driver for changing consumer behavior."
New Retail also comes to the Netherlands, in a Dutch form of course. So now you can with the ING app also pay with face recognition, work Geert Beenders and Jumbo a combined store concept that combines supermarket and hospitality IKEA and AH delivered fresh meals in collaboration with Thuisbezorgd.nl and opened Bonprix (in Hamburg) an experimental store in which the mobile plays a central role as an access card and remote control. And what happens when consumers gain these improved retail experiences? They get preference for changing the playing field.
Image source: www.alibabagroup.com