Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
Here you can read more about online advertising, placing advertisements through various channels and networks. Online advertising is often associated with displays and banners, but also search marketing, affiliate marketing and paid advertisements on Facebook fall under online advertising. Showing the right advertisement to the right person is done with creating profiles. Under the new Privacy Act, the AVG, however, this is no longer allowed without being asked. That means that with more thorough enforcement of this law, the context will be sought more from the direct behavior on the website. The earnings model of sites that rely primarily on online advertisements and the creation of data profiles is therefore under pressure.