Online consumer trends 2018 part 1: the online state of affairs in the Netherlands

2018 brings us more. The economy is running at full speed again, consumer confidence remains positive and our flow of information and experiences has grown again. More than ever, we have to learn to choose. Because if we don't do it ourselves, it will be done for us. In part one we look at the current state of online consumer behavior now: more online, via mobile, for more online shopping and social media. In part two you will read about the expected trends for 2018.
2900 words - reading time 12 minutes
The direction in which phenomena develop and the impact on consumer behavior. And that is interesting for companies. Technological developments ensure innovation and with that companies make new offerings. That range is becoming cheaper and better, which means that the playing field is constantly shifting and consumers start to behave differently. Such as unlimited 4G internet throughout Europe for example. Almost all consumer trends happen online, so that is our approach for these consumer trends 2018.
We focus on Dutch consumer trends, but we also look at trends from America and Asia that are coming this way. After all, we are one global village. Curious about how Bloeise's consumer trends come about? Read my personal explanation here.
You get these trends free and for noppes. You will receive the PDF version for handy proofreading (part 1 + 2) in exchange for a donation. Regardless of the value (well, from € 0.50 due to payment costs). For this I buy a cup of coffee, craft beer or a glass of water.
Everything and everyone goes online more. On the internet, something is either free (with advertising), or for rent as a NUTS service, with everything always available without maximum and can be canceled monthly. The old transmission model in which we as consumers only consume is slowly but surely transforming. Not only because of the content that we massively produce, but also through our interaction. We generate a large amount of data with our behavior. A service like Netflix for example, it uses to be able to offer the best-fitting next series for you after one series. Personalization that improves the service for you and everyone. Result? More internet. That means something different to everyone, because that too is personalization:
Of course, that is what you are doing now as you read this. But these activities are intense and require your complete attention:
Facebook addiction. Illustrator: Michał Dziekan. See http://michaldziekan.tumblr.com/
Facebook use is finally stagnating, reports Newcom on January 29, 2018. According to their National Social Media Survey 2018, 10.8 million Dutch people now use Facebook, of which 7.6 million daily. The decrease is mainly in daily use. Telecom reported in December 7.8 million daily users... on the mobile app alone. See the problem with comparing studies there. According to Internetworldstats.com the number of Facebook users in June was still 10 million.
With this, Facebook gets so much data, which is then used by every paying party for super effective advertisements. (here an overview of all Facebook ads target group options, and that's just the beginning) That has a greater impact on our lives than we now realize. You will read more about it later in the Facebook trend. A number of press releases that will give you a first impression:
If these ("cherry picked") press releases already give you a certain feeling, then that is conscious. It is in fact much worse. I am already preparing you for the Facebook and Social Media trends. It is also a nice bridge to:
As far as we good citizens on the internet according to, among other things, the CBS. What about the crime? Four points for attention:
Of course a lot more happens than these four points, but as a consumer you usually notice less of it. Read more about the digitization of organized crime in particular here Politie.nl. The most important thing to remember is that when our lives go digital, crime follows. IT security must be high on everyone's agenda. Also with you, self-employed.
The online crime that many Dutch people commit? Behind the wheel with your mobile in your hands. That is just as serious as drunk driving, according to Safe Traffic Netherlands. One in eight does this, reports the ANWB. On the bike it is even one in three (this writer has also sinned about it). "App accident 'has been voted Word of the year 2017 by the Dikke van Dale and traffic in traffic is the main reason for the rise in traffic deaths in 2017. Interpolis responds to this as follows:
From the ShoppingTomorrow Consumer Survey (press release) that GfK performed among a representative sample of more than 5,000 Dutch people:
Other interesting (online) shopping developments:
the total number of households with cryptocoins in October 2017 was 135,000, according to research by Kantar TNS (previously TNS NIPO). That is a doubling compared to 2016. 43% spent no more than € 100 on it: the amount of a few state tickets. 42% spent an amount between € 100 and € 1000, and 15% more than € 1000. Compared to traditional investors, holders of crypto currency are younger and have little higher income than non-owners. Kantar TNS states that: “... that crypto currency is a democratizing investment."
That means you will hear more about Bitcoins in your circle of friends in 2018. This one satirical video shows how that can go:
New to online consumer trends: a look at the economy and the social state of the Netherlands as a basis. With big thanks to the CPB. However, what I miss in their biennial report is a deeper look at the impact of technology on our behavior. Just look in an average train, auditorium, living room or at the bar and you will see everyone glued to the cellphone with their sniffing. Online culture is also culture. Read more about that in your Smartphone trend.
Source: Nintendo advertisement
The aging population and growth in the average age (which, incidentally, is no longer rising so fast, but is expected to rise considerably), is putting pressure on pension funds. Even though they have more money in cash than ever, it is not enough to optimally cover rising expenditure. Shifting the retirement age offers some relief, but also provides the new challenge of employing increasingly older employees efficiently. (Anyone who comes up with a scalable HR solution for this is a real buyer!).
Another solution that you will see more and more often is one other construction at employers. The employee and employer are now depositing money with a pension fund for a defined pension payment: defined benefit. That will soon be one defined contribution: you get an x amount from your employer and you can find out for yourself what you will do with it later. Just as annuity is already working for entrepreneurs in particular. In 2010 While there were 600 pension funds, there are 268 in 2017, and De Nederlandsche Bank is allowed to return that number to 100. This makes supervision easy and makes implementation more professional.
Above you read the online state of the Netherlands as reported by Statistics Netherlands and SCP, and authoritative parties such as the ACM, the DNB, Kantar TNS, the ANWB and the Dutch police. This will give you a great benchmark, but of course you want to know where things are really going in 2018. Beyond the figures. Read now part 2 online consumer trends 2018: The year of the Wolf.
You get these trends for free and for noppes. You will receive the PDF version for handy proofreading (part 1 + 2) in exchange for a donation. Regardless of the value (well, from € 0.50 due to payment costs). For this I buy a cup of coffee, craft beer or a glass of water.
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