For which company is making money not important? And you need marketing to make sales. A winged statement (from John Warnamak) is: "" Half the money I spend on advertising is wasted; the trouble is I don't know which half ”. That still works pretty well for resources such as trade shows and printed matter. But not for online marketing. That gives you the knowledge which means does and does not generate money. And with that online marketing becomes the marketing tap. Need more sales? Open the tap further.

Pay per performance

An emerging term in online marketing is: pay per performance (PPP for short). Only pay when it yields something. How does that work? A party receives a fixed commission or amount when they achieve results. PPP mainly occurs in affiliate marketing. With affiliate marketing, other parties will promote your company and products. These parties are called affiliates. Via an affiliate network you can easily deploy multiple affiliates. They can ensure traffic to your site (clicks), subscriptions for your newsletter or quotation requests (leads) and online sales (sales). The costs vary per sector and product, and therefore depend on what your competitors offer the affiliates. Setting up an affiliate campaign can take the necessary effort to set up properly. Also maintaining contact with affiliates can take time and you will regularly have to use extra actions to stay in the picture.

Google Adwords

Everyone is googlet. Everyone also knows the ads in Google: Google adwords. This allows you to make an offer per target group quickly, specifically and in a targeted manner. Contrary to what Google wants you to believe, using Google AdWords is not that simple. That is, if you don't want to waste money. That is why it is wise to call in a reliable specialist who has already achieved the necessary results and can provide references. The great thing about Google Adwords is that you can set exactly which ad to show in which search, in which region, at what time, with which device and in which language. You can also show your ads in sites that show Google ads, such as Gmail but also a Rainfall radar for example. You set your ads as well as possible, run the campaign and then you optimize. Ads that score well give more budget and adjust advertisements that score poorly. When you work with a specialist, you can specify an objective, for example what a conversion may cost in percentage or amount.

10 Tips for Google Adwords

Still getting started with Google ads? Here are 9 real practical tips to get you started:

1. Google Adwords Voucher: Google has issued vouchers for free credit for a period of time. (Previously you received € 75 credit for spending € 25, check Google Adwords now)
2. Youtube has many videos that explain Google Adwords. Look here for the Google Adwords videos from Google Netherlands.
3. Google self! Look up 10 things that you would buy online. Or try this one: Texel hotel de Koog, cancel car insurance, calculate mortgage monthly payments. These searches are deliberate with three or more words: the more specific the more chance of conversion. Look at the ads or the keywords in the title, text and link come back.
4. An advertisement per keyword: Do you want to show the same advertisement with "order tent poles separately" as with "camping shop Heerhugowaard"? That will not be so successful. For each keyword you want to show an advertisement in which that keyword comes back as much as possible, and is therefore more relevant.
5. Ad Groups: Group your ads into ad groups. look for the structure of your ad groups at the structure on your own site.
6. Structure advertisement: A commonly used structure is: put the product in the title, put a special offer or a unique property (unique selling point) in the text, also put a call to action in the text. Repeat the product in the URL. Sounds logical? Go googling yourself and see who uses this structure and who doesn't.
7. Exact match: here it often goes wrong. When will your ad be shown? If you choose a 'broad match', then your advertisement will ALWAYS (!) Be displayed when that keyword is used. Imagine selling football shirts. Do you want your ad to be shown at 'football pictures' or 'table football'?
8. Exclude: which keywords do you not want to be shown? You use this, for example, when you do not have a complete offer. For example you want to be found on "Clothing Alkmaar" but not on "Clothing Alkmaar repair". The word to exclude is then 'repair'.
9. Landing page: You click on an advertisement for a product and you come to a general page where you have to search again. Most people click back to Google and go to the next result. Ensure a good match on the landing page. That means that the keywords in the advertisement will appear on the page as much as possible. If you search for 'Renault APK' then you do not want to end up on a general APK page.
10. Google Adwords agency. Google makes advertising via Google very easy. Perhaps too easy, because one thing is certain with Google Adwords: the advertising money is completely absorbed. But do you also get the most out of it? Therefore consider one Google Adswords agency to fully arrange advertising through Google. You pay a fixed amount per month and receive a monthly report of the results.