A photo tells more than 1000 words. With stimulating company photos you tempt job seekers and you immediately provide an interesting experience. With these seven stimulating tips for you online recruitment position your employer brand more firmly with appropriate photos.
1. Address your target group in the picture
First of all, don't make the mistake of just posting photos of locations, desks and products. You address people with photos of people. And are you looking for students? Then show students in your photos. Visitors can quickly empathize with your story when they see people they identify with. In this way the emotion they see also becomes the emotion they experience (seeing is feeling, according to the theory of mirror neurons).
2. Go for quality that suits you
You immediately recognize Stock Photos because they are too perfect and unbelievable. You don't want to work there, do you? Take the time and effort to get professional photos of your workplaces and employees yourself. Choose photos that radiate your corporate culture.
You still want to choose stock photos because you have no budget or time for a photo session? Ok, (we are that way stubborn ourselves too). Then we give you our three opinionated tips:
3. Stock Photos: use separate photos
Because they tell a story. Such as a photo of an ant for construction or a relay race for teamwork.
4. Pixabay.com for recruitment stock photos
The largest collection of free high-resolution photos that you can use commercially without attribution is on Pixabay.com. (Never just pick photos from the internet, because you get a peppery bill).
5. Edit your stock photos
Put your designer to work with shades of gray, sepia colors, surprising cut-outs and text in a beautiful font
6. Don't forget search engine optimization
A file name "DSC94292.jpg" says nothing to Google. 'assistant-accountant-The-Hague.jpg' much more. Therefore always give your images a suitable file name. And does your CMS have the option to add an alt-image tag? Use that too. This text is displayed when the image does not load, when the text / content is spoken by a software program and to inform Google of what is on the photo.
By processing your keywords (function + location) in the file name and the alt-image tag you ensure better findability in Google. Also make your images small before you put them in the CMS. Handy free tools for that Compressor.io and TinyPNG.
7. Capture your employer branding
Certainly in larger companies with several people in HR and various departments and locations, it can be difficult to always have a clear picture of who you want to be as an employer. Employer branding helps, because you determine how you want to be considered and experienced as an employer.
Use a mood board. That is a collage of images, sometimes text, with which you record the employer brand. Key words such as collaboration, international, celebrating success, quality or customer oriented, you can easily portray. Your mood board inspires, confirms and then directs your communications.
Getting started with online recruitment?
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