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Here you can read more about platforms, the mega-sized companies that offer a marketplace for a specific market. By bringing together supply and demand, they create added value for both parties. Examples are Amazon for e-commerce, Airbnb for overnight stays, Facebook for user generated content, booking.com for hotels, Uber for taxis. By facilitating mutual interaction and offering relevant filters, platforms are able to improve the market. Because there is often a monopoly position and disruption, there is also a lot of negative publicity around platforms.

How do I delete a Google review? 2020 update

Editor BloeiseRange, Binding and customer loyalty, Google, To undertake, Platforms, Review marketing15 Comments
Google Review Remove or adjust from Google My Business or Google Reviews

Removing a review from Google is possible in some cases and in other situations it becomes quite difficult to do this. It is therefore mainly dependent on the situation. Do you want to delete a Google review that you have posted yourself or do you want to delete a review posted by someone else about you? Here you can read everything about the removal of Google reviews, the rules of Google and your options as a recipient of a negative review in 2020.

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Amazon in the Netherlands at the end of February: price battle and Death By Amazon on the way

Editor BloeiseAmazon, Physical marketing, Omnichannel, Platforms, Retail1 Comment
Amazon prime truck blue large

Amazon announced on January 15 that it will launch new categories this year, in addition to the books that are now only available on Amazon.nl. Dutch and foreign companies that want to offer their products via Amazon in the Netherlands can now register on services.amazon.nl. The official start seems to come at the end of February.

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Consultation on Minimum Remuneration for Self-Employed Persons and Self-employed Persons Declaration

Thomas LapperreLegal, To undertake, PlatformsNo Comments
self-employed persons and self-employed persons declaration

Self-employed entrepreneurs must prove that they do not have a disguised employment contract with one client. The Government did not consider the Employment Relationship Statement sufficient. The model agreements that professional bumblebee Wiebes came up with, the DBA Act, were postponed. Now there are new plans and the self-employed may respond to the bill for the Minimum Compensation for Self-Employed Persons Act and self-employed persons declaration.

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Smart shopping at Bol.com: this is how you score maximum

Editor BloeiseConsumer, E-commerce, PlatformsNo Comments
Bol.com - Woman shopping online

Bol.com not only calls itself 'the store of us all'; With over seven million customers, there is now no household in the Netherlands where a well-known blue-white package has never been delivered. With such a large clientele, you would expect that Bol.com is by far the cheapest online provider. Yet for most products this is by no means true and there are (online) players who are cheaper. However, that does not mean that you can also score nice discounts on Bol.com. But then you have to shop smart. In this blog we explain how you do that.

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Control of companies - Online consumer trend 2019

Thomas LapperreTo undertake, Platforms, TrendsNo Comments
control of companies - online consumer trend 2019

The largest Dutch company Shell makes a profit of 13 billion euros but has not paid any taxes for years. Now politicians are talking about restrictions on tax breaks for multinationals. The abolition of the dividend tax so fervently advocated by Rutte ultimately did not make it. Ryanair must keep pilots flying from Eindhoven working in Eindhoven. The EU imposed a fine of 1.49 billion euros on Google for abuse of power in March and Apple was already paying its fine of 14.3 billion in anticipation of a further European lawsuit. Just a few examples of how large companies are put back in their place. This too is ...

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