This summer, the Helderse marketing agency Bloeise is giving workshops on Facebook for companies. “What can you actually do with Facebook? Many entrepreneurs are still struggling with that question, "says Thomas Lapperre. “So they just do something. But if you know how Facebook works and what you can do with it, you will automatically use Facebook efficiently. ”On Tuesday afternoon, June 14 and Thursday evening, June 16, Lapperre will give the Facebook workshops at De Helderse Vallei.
“Not all your fans see your messages. Only two percent. Only when your Facebook message interacts, such as a like or a response, does that percentage start to grow, "Lapperre outlines. “Just look at your own timeline. You don't want to read commercial messages at all, but rather nice messages from your friends and family. That is why companies must learn to deliver their message in the right way, otherwise you will not reach anyone. "
“It starts with your target group. What do they like? Then you look at what you want to tell as a company, your story and everything around it. The overlap between them is what you call sweet spot: what you want to tell and whatever your target audience likes, "explains Lapperre. "This way you keep Facebook fun for your fans and interesting for your company."
Lapperre gives a workshop Facebook for companies on Tuesday afternoon 14 June and Thursday evening 16 June. Participants learn why they can choose for Facebook, how Facebook works and what you then post on Facebook. Afterwards, participants have their own plan of action to optimally use Facebook. For more information and registration see Facebook workshops.
Bloeise helps entrepreneurs to thrive online. For this Bloeise shares knowledge through popular marketing blogs and practical workshops. As an involved citizen of Helderse, Lapperre has been keeping the Facebook page Love Den Helder since 2012.