Here you can read more about printing, the use of print media. The paperless office has never been built and every week you receive dozens of brochures from local stores and chains. The reason is that printing also works great in the online age to inform and motivate your target group. Types of printing are business cards, stickers, direct mailing (even Google uses this), letterheads and envelopes, posters and magazines.
Direct mailing, will that still work in 2019? Not everyone is always and everywhere online. It may still be worthwhile to set up a campaign that is sent by letter, or that returns in a magazine or newspaper. The changing times do require a different approach.
Everything is digital. The purchase of a car in 2000 was accompanied by seven physical contact moments. Now that is about 1.7 times, because looking up information and comparing is mainly done online. That makes those physical contact moments much more important, because you have to build up a personal bond in much less time. A typical part of the introduction is the exchange of business cards.
Offline and online branding have an important agreement: success is related to the long haul. Building a brand, that is what branding is in all simplicity, requires patience and consistency. Whether you place a full-page advertisement in a glossy or invest in an AdWords campaign, they both influence the way the market experiences your brand. That is, after all, another agreement. What about the difference between offline and online branding?
