Promoting a taboo product is not easy. Nevertheless, companies succeed in deploying a successful campaign that makes the taboo negotiable.
Read more about psychology and the marketing application here. What was previously called the black box by consumers is now known in all kinds of theoretical models. Cialdini introduced the influencing principles, Daniel Kahneman explained the decision-making process in his book Thinking Fast, Thinking Slow, Solomon Asch described our tendency to conform and Jonah Berger explained the components of viral marketing.