Tell a complex story quickly? Use animation!

Time is precious. And we would rather spend our time on entertainment than on a boring story. That is exactly what video responds to: telling a stimulating story in a short time. With a positive impact on your operating result. In this blog we take a look at video and animation for entrepreneurs.
Video makes the difference. Now that every Dutch citizen with a smartphone also has a 4G subscription, video is becoming an important tool in online marketing. After all, you can watch video anywhere and anytime on your smartphone. A number of figures for imaging:
The choice for animation over video will be clear: for an animation filming on location is no longer necessary. So no interruption of work, bad weather which means that the shots have to go outside at a later time, no flying planes or rising cars in the background and no new takes because a video recording is simply quite exciting. This not only pays for itself in a lower cost price, but also in a better focus on your story.
One word at a time. For example, thriller writer Stephen King writes all his books. The art of writing is about everything to be able to describe every emotion, situation, what if and dialogue. A good book is supported and builds a world with credible characters. Online, and certainly in the business market, that works very differently.
The tension curve online is shorter, so you must score immediately. With facts that convince and address a point of pain. Because ultimately as a company you want to respond to a need with a product, entertainment is never the main goal. You want to tell a recognizable story. But what if you now sell a complex product? In a complex market?
Enlivening. Activation. ... simulating the course of the process over time through moving images. With animation you show effect and mutual coherence. What are the different mortgages for example? How do they differ? Or what is the impact of branding on the entire marketing mix? In one minute you transfer relatively much information with entertainment in an entertaining way. Even if your company or product is still unknown to your target group, you can stimulate a topic with the right animation and make new contact.
It can be difficult for entrepreneurs to make a cost and benefit analysis for an animation video. The main reason for this is the misconception that animation is primarily for a corporate video. If you see it primarily as a marketing tool for the first introduction, then it becomes difficult to link sales and deals to this afterwards. There are so many contact moments from introduction to purchase.
You can also use animation as part of your product (for example, an online LinkedIn training), as a product demonstration (this is how Green Fuel works), internal training for staff (customer friendliness and hostmanship) and to explain major changes quickly and clearly. Animation can therefore play a role throughout the entire customer journey. And that makes it much easier to determine the added value of animation.
According to animation studio View Glue, six different types of animation film are possible: whiteboard animation, cartoon animation videos, motion graphic videos, 3D video animations, user interface videos and silhouette animation videos. For example, cartoons have a high entertainment value, says View Glue, holds user interface for attention longer and silhoutte animation offers more branding. And do you really want to tell your story dynamically? The whiteboard video style literally brings the story to life. As a result, the viewer's attention is fully focused on the content of the story.
Also with the animation tools now available on the market for consumers and companies, it is wiser to outsource your animation. A make animated video is more than just putting together a 'nice video'. You want something that works. The following tips will help you to make exactly that animation film that will further benefit your company:
Pay attention to one make animation also that you make good agreements. Are there conditions on the channels on which you use animation? How easily and quickly can an adjustment be made? Or an extension? Who writes the script with the key messages? Remember that you enter into a long-term relationship. Therefore, also fine-tune whether you can have the animation video adjusted by another party afterwards, should you change the animation maker.
The choice to have an animation made often comes from several reasons. However ...
Time is precious. Are you looking for information, then you want the best information that you ...
In the meantime, every webmaster knows that link building is of vital importance for finding a…
Ask? Comments? Give your reaction: