Increase Google Rankings with PageRank, Trustrank and MozRank - 17 tips

For Google, links work like an election: a dofollow link from a related website to your website is a vote. The more votes, the higher you get in Google. But not all links are the same and for that there are a number of rankings: Pagerank, Trustrank and MozRank. We look at how you can increase these rankings and the effect on Google's search results.
To explain the rankings just explained:
To display rankings (link metrics) you need a tool in the form of a site or a toolbar. SeoMastering gives a good comparison of PageRank, Real Pagerank and TrustRank. PageRank has not been updated by Google since 2013, so that is why the algorithm has been simulated for a so-called 'Real PageRank'. This is nicely compared to the TrustRank by SeoMastering. In the free Moz Toolbar for Chrome you get to see the MozRank (next to PA, Page Authority and DA, Domain Authority) by clicking on Page Analysis and then Link Metrics. For Amsterdam.nl for example:
Real PageRank, TrustRank and Google Page Rank via SeoMastering:
MozRank via Moz Toolbar:
So Amsterdam.nl has a Google PageRank of 6, Real PageRank of 7.48, TrustRank of 8.45 and a MozRank of 6.34. Now Amsterdam.nl is actually a bad example despite the good figures: everyone knows which site a municipality will have. You do not need Google as a user (even though it is widely used) and you do not need SEO as a municipality. But what if you do have a site that you want to get higher in Google? What insights do these link metrics provide?
If you want to increase your Google PageRank, it is mainly about getting links. In particular of pages that themselves have a high PageRank and that do not link that much to other pages.
Google created TrustRank to ban spammy and unreliable sites. Because the above six tips can also be applied by very bad websites. Google's Penguin update - through which Google also looks at the backlink profile - was primarily meant to filter in reliability. The backlink profile is the total of incoming links, and looks at the domains, pages and anchor texts on which the links arrive. The emphasis is on reliability, not on whether or not keywords often come back. This is how you create trust:
What can MozRank - not even from Google itself - add to that? MozRank is updated at all than PageRank and is also more accurate than PageRank. MozRank is the new PageRank, because it also focuses on the link popularity and looks at the quantity of the links and the MozRank that they pass on. The 6 tips for PageRank therefore also work for increasing your MozRank.
The last tip is the best and applies to all types of rankings: take care of it qualitative content that is always current. Americans call that 'evergreen': always fresh. This can be a universal subject such as: people, psychology, pets, networks, behavior, hobbies, sports, activities. Or you can do that by going through your best articles every year and adjusting where necessary. Qualitative, current articles receive relevant links in quantity and quality.
This article was previously on MarketSun.com; that label was lifted from 1 May 2017;
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