Online marketing has developed strongly over the years. Previously they tried to attract visitors to a website with busy banners. Nowadays this is done more subtle! SEO, an abbreviation for search engine optimization, is just like SEA, which stands for search engine advertising, an integral part of the online marketing strategy of organizations. Just like online marketing as a whole, too SEO and SEA developed further and further. Regional online marketing is one of the elements that has been added to SEO in particular. In this article we tell you more about regional online marketing. The way in which you can use this for your own organization is also discussed.
What is regional online marketing?
Regional online marketing is strongly focused on connecting customers in a certain region to your organization. This does not only have to be potential customers from the environment of your organization. For example, do you have an organization based in Amsterdam that also serves customers in the region? In that case you could focus regional online marketing on Uithoorn, Amstelveen, Weesp, and so on.
The fact that regional online marketing is gaining so much popularity has to do with growing competition. It is becoming increasingly difficult for companies to score well on popular keywords. Consumer search behavior is also becoming more specific. They look for parties that are located close to them. This applies in particular to roofers, plumbers, pest controllers, locksmiths, etc.
Put your company on the map
There are different ways to use regional online marketing in your marketing strategy. For example, in the case of the SEO strategy, you could opt for texts that include local keywords. As an example we take a locksmith company in Amsterdam. This company can focus on local keywords such as "locksmith in Amstelveen", "locksmith in Uithoorn", and so on. Try to use different keywords per place name. This way, your regional online marketing will deliver faster results.
In addition to SEO with local keywords you can also My company from Google use. This is your own company page, which you can fill with information about your company. Consider the location of your organization, the activities that you perform, and so on. It improves the findability of your company for people from the environment of the location of your organization. Another example of regional online marketing is one own page on Facebook. You can use this page to advertise specifically in a specific region. Keep in mind that the competition in Amsterdam is stronger than in Uithoorn. So it can be a smart choice not to focus specifically on your location!
Regional online marketing is gaining popularity
In short, there are different ways to target your marketing strategy in specific regions. With the advent of the internet this has become easier than before. After all, you used to pay for expensive advertisements in the newspaper. SEO with local in particular keywords is a sustainable way to increase your brand awareness in certain regions.
Do you need regional marketing?
Google your company category and place of residence. For example: "plumber Almere" or "hairdresser Aalsmeer". Are you at the top of Google?