Every year the inbound marketing company HubSpot publishes a survey: The State of Inbound. Surprising for 2014: 85 percent of marketers indicate that they use inbound marketing, with 47 percent the budget for it increases and with only 53 percent the ROI is measured. Why does inbound marketing keep growing?
3500 marketing and sales professionals participated in the survey, consisting of HubSpot customers (44 percent) and non-customers (34 percent), B2B and B2C, marketing and sales, various branches and company sizes.
(Source image: Content Marketing Customer Magnet through DigitalRalph)