Restart for Sissy-Boy: Termeer family business takes over

The Termeer Group - which includes the Sacha and Manfield brands - announced on Friday that they have reached agreement on the acquisition of fashion and lifestyle brand Sissy-Boy. This makes Sissy-Boy part of a family business, as it once started in 1982. And that's good news. “Because family businesses are the backbone of our economy. By including Sissy-Boy in our family, we want to provide the right breeding ground for the strength and potential that the brand has, ”says CEO Ward Termeer.

Life designed by Sissy-Boy
Sissy-Boy has great added value in the shopping street. More than
thirty-five years the brand stands for inspiration and brings its customers a wide range
range of products or: Life designed by Sissy-Boy. The past few years has
Sissy-Boy was dominated by growth: with 45 stores in the Benelux, it is a brand
with Dutch roots and a global attitude to life. It is important that Termeer de
wants to further strengthen the core of the brand within his family business.

The goal is to retain as many jobs and stores as possible. The coming time will be here
clarity.

Termeer family business
Ward Termeer can call itself the fourth generation of the Termeer Group company.
Sacha has been the brand name under which the Termeer family stores have been operating since 1909
operate in the fashion world. By supplementing the shoe brands Sacha and Manfield with
a powerful fashion and lifestyle brand such as Sissy-Boy strengthens the company's position in the
Dutch retail landscape. The acquisition of Sissy-Boy is a logical step within the
Termeer strategy and leads to a strong fashion & lifestyle formula.

Customer experience
The Termeer family business has a rich history with a passion for fashion and fashion
progressive entrepreneurship. In the changing market, the growth of online
shopping, Sissy-Boy will play an important role. “Retail is turning around more than ever
customer experience and surprise the customer with your products and service. Sissy Boy is one of them
clear example of. A beautiful brand, with a clear story and starting today
another bright future. ", says Ward Termeer.