In the competitive retail world with increasingly critical consumers, an omnichannel strategy is no longer enough. Converting Big Data to insights is central. Thinking in channels is being replaced by thinking in terms of consumer experience. Only with completely new business models can the retail sector offer more consumer value.
From physical to e-commerce infrastructure
Previously, retailers met demand with physical stores. With now 22 percent of all spending going online (in the first quarter of 2014 according to Thuiswinkel) and a steady growth in online shopping, the need for an e-commerce infrastructure is increasing. While smaller retailers are still struggling withfindability on Google and the renewal of their website, the larger international retailers in particular are embracing an omnichannel strategy.