Here you can read backgrounds and developments about the retail sector, also known as the retail trade. Retail is direct sales to consumers. The lion's share of consumer goods is sold in stores, but the trend is clearly towards online, and especially via the mobile. This digitization means that companies must look at one omnichannel strategy for offering special, online experiences.
More and more people order clothes online and choose different sizes to make sure that a (size) fits. Garments that do not fit will be returned. A waste of unnecessary transport, and in some cases the returned clothing is even destroyed. That is why the sector has joined forces and two new ISO standards on digital fitting are being worked on.
Amazon announced on January 15 that it will launch new categories this year, in addition to the books that are now only available on Amazon.nl. Dutch and foreign companies that want to offer their products via Amazon in the Netherlands can now register on services.amazon.nl. The official start seems to come at the end of February.
Detailhandel Nederland has become industry partner of the Shopping Awards. The Shopping Awards Foundation annually presents various awards to the best (web) shopping companies in the Netherlands. With the presentation of the Shopping Awards, a positive contribution is made to e-commerce - selling products and / or services online to consumers, at home, at work, on the road, in the shopping street or online in the store. The design has been changed this year. Consumers and subject matter experts will determine the winners of the Shopping Awards 2020 this year. On Thursday 26 March 2020, the Shopping Awards will be presented for the 19th time.
A quarter of Facebook and Instagram users buy via the social media platform Ede, November 13, 2019 - The share of mobile within online purchases will increase rapidly over the next five years. For example, about two thirds of online buyers now use their mobile to shop via the internet and half of this group expects that they will do most of their online purchases via a smartphone in five years' time. This is evident from the ShoppingTomorrow Consumer survey, which GfK conducted in collaboration with research platform ShoppingTomorrow.
The way consumers shop changes rapidly. Fewer and fewer physical stores can keep their doors open. It is time for a change in the way we market our offer. But how? New Retail is a new way of thinking in retail. What is the philosophy behind it?
The latest trend is another look at China, where Alibaba combines offline and online retail into one seamless experience sent from your smartphone. This allows you to order online, check in when you walk into the store, scan labels for product information in the store and you can pay. Or with face recognition. The Chinese supermarket China, part of Alibaba, is also a full-fill center at the same time. For your online orders, a store employee collects the products on your list. The fresh fish that you buy there can also be prepared on the spot by a cook, for consumption on the spot or…
Technological developments form our society. If you look at any bus stop, living room or waiting room, you can see that the smartphone has replaced the weather talk. But the opposite happens: our culture and history influence technology. For example, an aging population prefers automation and a concept such as privacy has a completely different meaning in a people's republic with a one-party system. The online consumer trends in 2019 are about how we find a new standard in our relationship with technology.
The Termeer Group - which includes the Sacha and Manfield brands - announced on Friday that they have reached agreement on the acquisition of fashion and lifestyle brand Sissy-Boy. This makes Sissy-Boy part of a family business, as it once started in 1982. And that's good news. “Because family businesses are the backbone of our economy. By including Sissy-Boy in our family, we want to provide the right breeding ground for the strength and potential that the brand has, ”says CEO Ward Termeer.
Is your house already smart? Imagine: you get up in the morning and a cup of hot, fresh coffee is already waiting for you. Because it is still a bit dark outside, the lights go on one by one in the rooms that you enter. At thirty percent strength, because you've only just woken up and don't want bright lights in your eyes. It is already about twenty degrees in your home, so that you do not tremble in the shower in the cold. As soon as you walk into your living room, once showered and dressed, your audio system tells you ...
Now that Hema also has a customer card, it is clear to many retailers. They also need the loyalty card. Because loyal customers spend more. But before you go along with the trend, it is wise to think. Why actually offer that loyalty card? Because your customer has enough arguments against the customer card.
If you take a photo a few years in a row in the same shopping street, you will immediately notice that the majority of brands and names have changed over the years. Undoubtedly, some of those brands will not only have disappeared from the shopping street in the meantime, but will even have gone bankrupt. In 2014, while shopping, you could easily walk into the V&D from the Kijkshop and no one could have predicted that both brands would have disappeared from the street two years later. We see that pattern more often: a large retail chain goes bankrupt and everyone ...
Every modern entrepreneur will recognize it: we operate in a society full of start-ups, in which everyone can vent wild ideas at any time of the day and where creativity is no longer a luxury, but a determining necessity. In order to be truly successful as an entrepreneur, in today's world it is more important than ever to be at the forefront of brand new trends. You snooze, you lose. Trendwatching: some people make it a full-time job, but today's entrepreneur has to do it a little bit wrong. Anyone who does not recognize trends in time will follow the crowd. But…
Many gadgets have been released this year. We already saw some nice products at the American tech fair CES 2018. These are the trendsetters for the coming year, 2019. These gadgets will then be expanded or reinvented. We not only introduce you to gadgets, but also make a brief prediction about two important trends of today. For example, we are going to see more wearables and the development of Virtual Reality and Augmented Reality is booming. What else can we count on in the coming year? We list the best gadgets and trends.
In the retail sector, companies face various problems: margins are under pressure and companies have to serve more and more channels. Consider the mobile channels and social media. In addition, there are more and more wishes for logistics solutions and ordering options. You can use an ERP system to structure this. What exactly is an ERP system, what do you use it for and, more importantly, how do you choose a good system that fits your needs?
Starting your own web store or webshop has become increasingly easier in recent years. Not only large organizations choose an online webshop. Smaller one-man businesses also benefit from the advantages of a webshop. So you are no longer bound to opening hours, you can start your own store as a private person and you are in control of your own income. Consider, for example, people who make jewelry as a hobby and want to sell it. This is possible via a page on Facebook or Instagram, but a web store is more professional. In this article we tell you more about starting your own shop ....
The bullet is through the church: Amazon Prime Day is also coming to the Netherlands! On July 16 and 17 it is 36 hours long; more than one million special deals are then offered to all Amazom Prime members. These special deals not only consist of discounts, but also of completely new products or brands.
The question was never whether, but when Amazon will enter the Dutch market for the full 100 percent. And that is now known: Amazon will come to the Netherlands in February 2020. Where you still have to place orders via the German Amazon (because on Amazon.nl you can only buy literature), all signals are green for a full introduction to Amazon in the Netherlands. The extremely successful Amazon Prime subscription was introduced in the Netherlands on November 8, 2017, with an introductory price. And iDEAL as a payment option. Amazon is no longer one of the, but almost certainly the largest online store in ...
Many retailers prefer to postpone the switch to new POS systems. Attracting and retaining customers already requires enough attention and budget. More and more online channels are being added on which customers are active and expect you to act as a brand: omnichannel. Competitive pressure is increasing. What is the best next step to keep up?
Sticker marketing may not be the first thing you think of if you want to bring your business to the attention of consumers. Yet it is a very effective form of marketing. Although online marketing is also important, only 23% of all consumer spending is done online. The rest is done offline. It is not for nothing that you see window stickers and posters with “SALE” hanging in shopping malls. Below you can read more about the benefits of sticker marketing and how you can get the most out of your stickers.
Online spending increases by 14% compared to a year ago In the third quarter of 2017, Dutch consumers spent € 5.0 billion online on products and services. This brings online spending in the first nine months to € 15.7 billion, an increase of 14% compared to the same period in 2016. This is according to figures from the Thuiswinkel Markt Monitor, the study of online consumer spending in the Netherlands. This research is conducted by GfK, commissioned by Thuiswinkel.org and in collaboration with PostNL.
Although consumers do not think at all in terms such as 'distribution channels', they know no better than that we live in an omnichannel shopping environment. Just in between comparative shopping on the smartphone is just as natural as walking into a store to browse a product. But the same customer gets confused when he suddenly sees completely different offers and prices in your webshop than on your Facebook page or in your physical store. And that derailes his customer journey, with all its consequences. With a good omnichannel approach you prevent that.
Text without images attracts less attention. I am behind that after seven days without header photos on the website. My WordPress template was no longer updated. With that, visitors no longer got the overall picture. And that is not conducive to communication power. A look at visual material. A photo can tell more than 1000 words. But up there? A photo with a person on it stands out more than without a person. A half-naked person does better again than a covered person. Video works better than a still image. You can complete the last superlative step yourself.
To be and remain successful in the ever-tighter e-commerce market, selling a good product in a striking jacket is no longer enough. You must be able to respond to the psychology of the client. You want to keep his attention from first click to checkout and not lose him due to surprises at the checkout stage.
The smell of coffee. A firm handshake. A well-placed joke. The list is endless: not everything is online. Yet you feel that feeling when you read articles about marketing. How does that happen and is that justified? Don't miss the boat. That is the main message of many providers. They point to a new development - for example Instagram marketing - and state: Panic! You don't want to be overtaken by your competitor? Buy my services because different!
Anyone who has been watching economic news in recent months, or even years, may think so. Reputable retail chains run into payment problems and in many cases this ends in bankruptcy. Then the finger tips start: on the one hand those chains did not respond to changing taste and consumer behavior, on the other hand consumers are increasingly opting for the convenience of ordering online. Is it true? Has the physical store died? We don't think so.
Guest blog by Ramon van der Roest Reviews can lead to a more than 50 percent increase in conversion. In addition, 90 percent allow themselves to be influenced by reading a positive review. Why do you often come across webshops with products without reviews? That is at the expense of a lot of potential sales. While review marketing can be one of the easiest conversion enhancers, the infographic below shows that the site discount code site has been made.
NHD guest column on January 9 First the camping department disappeared. Then the Christmas department. And now at the last minute for the new year, the V&D has been declared bankrupt. A pity and a pity, especially for the staff. "V&D will certainly continue," said a spokesperson. Of course in a different form. And that was necessary for years. The V&D went bankrupt because it lost sight of the customers. A week earlier it was announced that you could no longer redeem your V&D gift cards. Extra security has already been hired for potential angry customers.
Have you ever complained online about energy supplier Nuon? There is a good chance that you had contact with Joeri, webcare employee at Nuon. "The customer is central," says Joeri, "The right to be angry is not unreasonable."
On my piece 'The Future Music from V&D' I received an interesting response from a credit controller from my network. Along with recent developments, there is sufficient reason for a second, more critical article: can V&D still be helped?
The Netherlands' largest department store Vroom & Dreesman is regularly on the front pages this week, and not because they are so successful, a good employer or a pleasant partner. V&D now seems to be going down. We will certainly see that in the streets, but will we really notice it as a consumer?
In the competitive retail world with increasingly critical consumers, an omnichannel strategy is no longer enough. Converting Big Data to insights is central. Thinking in channels is being replaced by thinking in terms of consumer experience. Only with completely new business models can the retail sector offer more consumer value. From physical to e-commerce infrastructure Previously, retailers met demand with physical stores. With 22 percent of all spending going online (according to Thuiswinkel in the first quarter of 2014) and a steady growth in online shopping, the need for an e-commerce infrastructure is increasing. While smaller retailers are still struggling with Google findability and renewing their ...
Edenspiekermann design agency uses service design for radical improvement in services. "The pillarization of business units stands in the way of real innovation," says Creative Director and partner Joost Holthuis. Many companies want to put the customer first and try to distinguish themselves or to generate new business through excellent service. Large organizations such as government organizations, banks, insurers and large service providers are divided into departments, each with its own task and objectives. These departments often form separate silos that work little together. That can be different business units, but also departments such as IT, Marketing, Corporate Communication, etc. "As long as the pillar innovation in the ...
Attract new customers In the previous blog, Marketing for freelancers: how do you get new customers ?, we looked at your target group, your added value, the buying process and your marketing resources. The next step is to make a plan in which everything comes together. For your business operations you want to know what you need to do to get new customers: a plan that you can pull out at any time. That is your marketing plan. Read more on SnelStart
With 1.7 million regular customers and more than 7 million shipments per year, wehkamp.nl can rightly call itself the online department store of the Netherlands. Yet success is not obvious: "Loyalty comes from the customer experience. Everything must go smoothly, "says Marketing Technology Director Alexander van Slooten. Read more on Emerce
Not every self-employed person has a flying start: for some entrepreneurs it is hard to get a job. But even freelancers where things are going well right away, things can get in and the assignments can slowly decline. Start by answering the following questions on time: How do you start marketing as a self-employed person? How do you get new customers? Before you immediately open a Facebook page or Twitter account, first read this beginner's guide to marketing. And get a pen and paper, because we are going to go through the necessary questions. Read more on the SnelStart blog for entrepreneurs.
An A / B test, in which Facebook Ads were shown via geo-targeting, led to an increase of 11 percent in the traffic of an IKEA store among the target group. The experimental campaign was set up by Vizeum for IKEA and shows the potential of collaboration between social media and data parties. Read more on Emerce
The conversion of mobile traffic remains low compared to desktop and tablet because people prefer to use their smartphone for research than for purchases. Apps are an exception to this rule, and score a conversion that is closer to desktop traffic than mobile traffic. Research by the Poq Studios platform shows that in November and December 2013 the conversion of smartphone apps was 1.8 percent compared to 2.4 percent of desktop traffic and 0.73 percent via mobile surfing. Read more on Emerce
The year is almost over and we get to see all 2013 lists again via news and media. With this video you can look ahead to the future: augmented reality. Incidentally, this layer lacks the layer of unsolicited marketing ... or has that completely disappeared?
Photo: Marcel Oostwijk Immediately after the news last month that we had come out of the recession, Statistics Netherlands came up with its figures for the third quarter. It is still going badly in retail, with sales that are 2% lower than in the same period last year. Is the Internet finally killing retailers? What is still awaiting us? Read more on DutchCowboys.nl
