Black Friday in the Netherlands: figures, research and facts

Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in the Dutch consumer culture since 2017 and if you do not participate as a self-respecting retailer, you will most likely be unsightly. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the Black Friday facts and figures (chronological).