More and more people order clothes online and choose different sizes to make sure that a (size) fits. Garments that do not fit will be returned. A waste of unnecessary transport, and in some cases the returned clothing is even destroyed. That is why the sector has joined forces and two new ISO standards on digital fitting are being worked on.
Here you can read backgrounds and developments about the retail sector, also known as the retail trade. Retail is direct sales to consumers. The lion's share of consumer goods is sold in stores, but the trend is clearly towards online, and especially via the mobile. This digitization means that companies must look at one omnichannel strategy for offering special, online experiences.