Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in Dutch consumer culture and if you do not participate as a self-respecting retailer, you will most likely be left behind. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the facts (chronologically).
Here you can read backgrounds and developments about the retail sector, also known as the retail trade. Retail is direct sales to consumers. The lion's share of consumer goods is sold in stores, but the trend is clearly towards online, and especially via the mobile. This digitization means that companies must look at one omnichannel strategy for offering special, online experiences.