Review marketing: why, how and what

Thanks to the internet, communication and marketing have changed enormously. We no longer go en masse to that one boyfriend on Saturday afternoon to watch Swiebertje on the only television set in the street. Everyone is always online, from any device and can make contact with everyone. As a consumer you can also give your opinion about companies: assessments, reviews or English-style reviews. For companies it is not only the art to deliver the best possible product or service, but also to manage a good online image. That's called review marketing and in this article you read how you do that and you get practical tips as an entrepreneur.
Improving the online image by companies through reviews (reviews or reviews). It includes stimulating reviews, responding to reviews and incorporating reviews into business operations.
Every entrepreneur knows: the best advertisement is word of mouth. That's how it goes online. More than half of consumers rely more on reviews than on advertisements, even if they are from totally unknown people. Negative reviews ensure that a purchase is canceled. If new customers are important to you, reviews are also important to you.
Review marketing takes different forms per sector:
To support a number of research figures:
The main reason for review marketing is a good image online. This contributes to the following three business objectives:
It is clear: reviews have a positive impact on your business objectives. So what do you actually do with review marketing?
Satisfied customers like to write a review. Of course you should make that as easy as possible for your customers. In this article you will read exactly how you more and better reviews gets. Tip: when you ask for a review, give beside a channel for complaints. This way you catch complaints immediately and you can resolve them.
On which platforms is your target group active? You then want to follow all reviews, whether this is Booking.com, Airbnb, Bol.com or TripAdvisor. There are all kinds of monitoring tools for this, but just checking yourself occasionally works just as well for small businesses.
With a response you show that your reviews value, whether they are positive or negative responses. It gives customers the feeling of being heard. This recognition makes a big difference in the customer relationship.
In many companies, employees do not know very well how their customers experience their services. Becomes inside-outside thought not outside-inside. Reviews give you an external view of your company that you can use to improve customer experiences.
Consumers look at the source, content, network and channel during reviews. Just like Uncle Henk, who always complains about their birthday on your aunts' birthday, there is a context in which reviews are judged by other consumers. As an entrepreneur who has built a great company with blood, sweat and tears, a negative review can come in hard. In person. It can feel unfair or even be used as a threat. Take a deep breath and read these tips.
Every platform that shows reviews therefore becomes more valuable. Removing reviews is therefore not made easy for you as a company. Often there is a standard method to have a review checked, but there is only a limited list of cases when your negative review is actually deleted. What your options are per platform, for example, Thuisbezorgd.nl only has this option with defamation. After all, it is impossible to objectively check whether the food was delivered really cold, and tastes differ.
Via these links you will find an explanation of the removal per platform:
Unfortunately, it also happens that consumers threaten a negative review. Hotel owners and restaurant owners in particular often have to deal with this. And not everyone sues the blackmailers through the courts, as the Double Barrel Steak House from Rotherham did at TripAdvisor's top reviewer Chris Hobson. In response to this, TripAdvisor also has one platform established where companies can report blackmail.
This South Park (NSFW / Not suitable for office) delivery explicitly deals with this blackmail:
Dealing with review blackmail
The Koninklijke Horeca Nederland gives the following suggestions to its members:
I would like to add: note the facts. Do you get that erroneous assessment because you do not respond to the blackmail? Then you can respond immediately and let the facts speak for themselves.
As a fitting conclusion: what did you think of this article? Rate Bloeise on Facebook or Google.
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Ask? Comments? Give your reaction:
2 Comments. Leave new
Good evening, I would like to ask customers for a review but I can't find it here, how can I do that easiest?
I like to hear it. El Elly
Hi Elly, thank you for your response. This next article will answer your question! https://bloeise.nl/zo-krijg-je-veel-meer-en-betere-reviews/