4 salon online marketing tips for more clients
No matter how good your salon is, if people don't know it exists, they won't come. To stand out as a salon is not that easy. Yet with online marketing you can increase your reach a lot, and thus get more people over the threshold. Here we give you four tips to increase your visibility and attractiveness as a salon online.
Sign up for online registries
Most potential clients will be the first to look online before actually entering a salon. You probably also do it yourself: if you are looking for a bakery in the area, you first ask Google what can be found in the area.
You definitely want to be on the list when someone is looking for a local beauty salon or hairdresser. Manage your account at Google My Business, but also look for presence on Yelp, Facebook and the Telefoongids.
An important aspect of online profiles is the reviews that people can leave on them. It is very proactive when you as a company monitor these reviews and, when relevant, answer them. You definitely want to keep an eye on negative reviews (and remove them if necessary), as they can have a huge impact on the image of your business.
Conversely, a number of blazing references can work wonders. Don't be afraid to ask existing customers to put in a good word for you online. You can even choose to offer a discount or an extra with a treatment in exchange for a review, and thus quickly make a good impression online.
Look forward to collaborations
If you would like to attract new customers, it can pay off to collaborate with other local companies. You may want to have a treatment included in a package, in which, for example, a local cinema, restaurant and shop participate. You are not in each other's waters in terms of service, but you can benefit from the appeal and reach of each.
An option is also to participate in online auctions or discount websites. You will of course bring in a lot of bargain hunters, but if you can offer even a few of the newcomers such a good experience that they come again, then you will soon have your return.
Although some online platforms have been a bit less positive in the news lately, social media is still an unsurpassed marketing tool. Before you start creating haphazard profiles, it is good to first look at your target group. Then identify one or two platforms where your dream customers are located and put your focus on it.
Keeping up with social media channels, where you actually offer value and conversely get value out of it, requires a lot of time and attention. However, once they run well, with many followers and interaction, you can use the channels again to increase your reach. You can share special promotions, write competitions, do customer research and of course invite existing customers to share your services with friends and family.
Finally, social media, especially the platforms that are mainly based on photos (such as Instagram and Pinterest), are extremely suitable for showing your skills. Post successful hairstyles with pride, provided the customer gives permission, of course, and let it be a calling card of your salon. You will have new customers on your doorstep in no time, who also want that one model that they saw on a friend of a friend's profile.
A good website
Once you've set out a number of channels for potential customers to reach you, you also need a target. Before customers make an appointment for a visit, they will still want to check the website and expect you to have it. A good salon website clearly shows which treatments you offer, what a customer can expect during a visit and how they can make an appointment.
When people are looking for a new hairdresser, it can sometimes be exciting. It takes a lot of trust to let someone touch your precious hair, and you want to instill this trust to a large extent online. So make sure you are present online, and also reachable, once the step is taken to make an appointment at your salon.
Guest blog by Daphne van vanessavanderroest.nl