Search marketing barometer 2014

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Search marketing barometer 2014

Search marketing barometer 2014

Search Marketing: very interesting infographic of DDMA in the context of their annual barometer. How do Dutch marketers view search marketing? Some notable comments:

  • 20% of the online budget goes to search marketing
  • 52% has a search marketing knowledge level of moderate
  • 66% believes SEO will cease to exist and move into content marketing
  • 70% does not believe that link building is a must for achieving good SEO results
  • 82% is dissatisfied with Google Adwords. 82%!

For the full research report, see the website of the DDMA

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