Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!
Here you can read more about SEO, which stands for search engine optimization. SEO is about it get higher in Google by applying technology, content and link building. Google makes increasingly high technical demands on websites, such as accessibility for mobile, speed and secure connection via https. Content provides the answers that users are looking for. Google prefers clear questions and answers, definitions, long articles that provide real solutions or insights. Links are seen by Google as virtual voices. Links from popular domains that are frequently searched for and deal with the same subject have more effect than links from spammy websites.