SEO checklist for blogs: what can you easily do yourself?

Sharp, correct and stimulating. You have written a beautiful blog. Then it goes into the marketing mill: placing on your website, sharing via social media and in your newsletter. And of course you expect Google to also attract new visitors. Because your blog has a lifetime of years. But then the expected search traffic does not materialize. You have not thought about search engine optimization (SEO). Logical, because in the first instance you want to create a good blog. Use this SEO checklist for posting your blogs.
It is not a technical story, but it is important to know the differences. Everything that happens on your site is called on-page seo. This is about the CMS (content management system, with which you manage the website), the technology and the content. The technology includes such things as speed, safety (https certificate), and suitability for the mobile. These are things that an online marketer or web builder arranges. Everything outside of your site is called off-page SEO and is mainly about getting relevant links. (read more about this outsource link building) In this SEO checklist we will only talk about the content and the CMS, your on-page SEO.
Do you have an SEO-friendly CMS?
If you have WordPress, you're in the right place. With the free YOAST plugin (made by Dutchman Joost de Valk) you have all the necessary options in-house. Then there is Joomla, Drupal and a cistern of home-made CMS systems. There is always a solution, but customization costs money and Searchmachine optimalisation is something that everyone with a website needs. After all, you want traffic. Choosing an open source CMS ensures that you get the SEO capabilities at home without (high) costs.
To put the last tip into practice. Rand Fishkin from Moz explains in this video how you can take the next step: link building. Without having to send people from those stupid begging emails.
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First, well-written article.
I have been able to extract a lot of good information.
Greetings,
Robert