Guest blog by Berdien Veldhuis from Internet agency gett
Do you remember when you first started writing SEO texts? Was it such a huge transition for you, or were you so used to it? Let me tell you in this blog how it was for me when I first started writing this way a year and a half ago. I wonder if you recognize what I describe!
It all started when I had the opportunity to gain work experience at an online marketing agency. Through my studies in Journalism, History and English, I knew very well that you could write in many different ways. I knew the importance of target group, tone, language, etc. However, this always felt natural, because I never had to deal with a teacher there who taught us that we should always use (I name a few) semicolons for business texts , or had to mention our subject at least 10 times in an essay. There were of course rules, but they were rarely applicable to every text and every situation. So you can imagine the shock when I heard from that online marketing agency that everything started with the keyword and how often you used it. Did you not write according to these rules? Then your text, no matter how creative and intelligent, did not exist for search engines such as Google.
The first few weeks at this company felt very strange to me. It was as if I (a true alpha) suddenly had a math test in front of me. 'Write a blog of 400 words within 2 hours, in which the keyword combination' buy a heater 'appears 5 times, 2 times as a combination, 3 times loose.' Are you still following it? I was completely overwhelmed by all those figures and combinations and could not get a word out of my pen. Only 'buy a heater' danced before my eyes.
Photo via Unsplash
With a little help from a friendly, experienced colleague, things went better after a while. I realized that on the one hand you just had to write about the subject (of course with the customer in mind, but I was used to that) and then the rest came naturally. But the end of the song remained the same: very cold-bloodedly checking whether you had used enough keywords and whether they were in the best places.
For a while I doubted whether this way of writing would suit me, but I now notice that it is slowly growing, the appeal of SEO. This almost magical abbreviation has taught me that no challenge is too big for me when it comes to writing. If they had me take a maths exam now, I am sure I would (still) not get it done. But write? Even for SEO? Bring it on!