Guest blog by Mark van Tuel van Ompro.nl
The end of the year is approaching. Your website looks like a house and scores well in Google, naturally you want to continue this line in 2016. To ensure that this actually happens, it is important that your website keeps up with the times. What changes are taking place in the field of SEO and how should you implement these in your SEO strategy?
Long search terms
Is the content of your website currently based on short search terms? Then it's time to make some adjustments. When a user is looking for a certain service or product, he increasingly enters long keyword combinations on Google. Did you know that 70 percent of all searches entered in Google consist of 4 or more words? Compared to 30 percent of shorter keyword combinations. If you want to be found better, it is therefore very important to adjust your content accordingly. Think extensively!
Thinking in topics
Don't limit yourself, think big! Of course you don't want to bother your visitors with meaningless information, but don't try to make your texts too concise. If you have more useful information to offer your visitors, they will end up on your website sooner and stay around longer. Websites with long, extensive webpages generally score higher in Google and that is exactly what it's all about.
Work on your reputation
Make sure your website is of good quality. That sounds logical, but how do you achieve this? To start with, you serve the visitor to killer content to provide: excellent content that is really appreciated by your target group. This stimulates interaction with visitors in the form of responses. This killer content must be so good that visitors start spontaneously sharing it through their social media channels.
Building a good website and brand reputation never stops. You will notice that the better your online reputation gets, the better your website or web store will score in Google. So keep working on your reputation at all times!
SEO tips and trends for 2016
To help you on your way, we have an infographic from ompro.nl below with the SEO tips and trends for 2016. With this handy list you can check whether your site is completely SEO proof for the new year; good luck!
This guest blog was written by Mark van Tuel van Ompro.nl