If there is a need somewhere, it will be searched on Google. To get your website as high as possible in the search results, it is important to get exactly the same keywords (keywords) to use in your website.
What are my keywords?
That starts with you first product. What do you sell? What do you offer? Describe your product in different ways. And then see how your customer would describe your product. Probably with less professional jargon. This is the most important step of search engine optimization: first create an inexhaustible list of keywords in Excel.
A few questions to get you thinking about your company:
- What kind Products / services do you offer?
- Why does your have target audience need your product? What problem does it solve?
- How would you describe your company to someone who has never heard of you?
- How do you present your company to someone?
- How would your target audience start looking for a solution as you offer it?
- What are the industry issues that your product can solve?
- What are the pain points / problems that your target group experiences?
- What are frequently asked questions That potential customers ask you?
Which words keep coming back in your answers? Those are keywords. Now some extra tips to find your keywords:
- Search for your product Wikipedia on. Look at the titles: those are probably relevant keywords.
- Listen to you customer: what do they ask for in the store or on the phone? Do they ask if you have that sofa in Bordeaux red or just wine red?
- Google just on a keyword. Look at the results of your competitors. What other words do they use in their title and description?
- Open a major site competitor and view the HTML source code. In Google Chrome and Firefox you do that with CTRL + U, in Internet Explorer you go to the top to View and then to Source. Now you see the HTML that the page is made of. With CTRL + F you search in the source code. First, search for 'keyword' to see if your competitor has entered keywords, and if so, which ones. Search for your most important keyword and see which keywords you can find around it. You also see how often that keyword has been used by your competitor.
- Add region to your keywords. For example, I do internet marketing from Den Helder, so 'internet marketing den Helder' is an important keyword.
- Add common spelling mistakes to your keywords. In the Netherlands, for example, we say "Search Engine Optimization" but it must be "Search Engine Optimization".
- And finally: combine all possible keywords. For example: "Alkmaar driving school" and "Alkmaar driving school" and "Alkmaar driving lessons" and "Alkmaar driving lessons driving school" and ... you get it. A super handy tool for this is: KeywordMixer.com.
There are of course many more ways to find keywords. Now you want to know: have I missed keywords and which keywords are interesting?
Google Keyword Planner Tool
Google has a very useful tool available for this: the keyword planner. This is part of Google Ads. Go to Google Ads and log in (create an account if necessary). Go to the top Tools and analysis and click Keyword Planner. The keyword planner helps with the following 4 functions:
The tool is intended to support advertising with Google ads but also to use very well for optimization of your website. click on "Find new ideas for keywords and ad groups". Give in 'your product or service'your complete keyword list. You can also enter Landing Page and Product Category, but that is not necessary. What is needed: put the Targetting on the Netherlands below (if that is your target group), and add negative keywords to request ideas.
Ad group ideas provide ideas for groups of matching keywords.
Keyword Ideas provide suggestions for keywords that match the specified keywords.
I searched for “driving school alkmaar”, “driving lessons alkmaar”, “driving lessons alkmaar”, “driving lessons alkmaar” and got the results below with Adgroup Ideas and Keyword Ideas. Under Keyword Ideas I can provide all suggestions to download in an Excel file: 192 keywords based on my specified 4 keywords.
High relevance, high traffic, low competition
In the keyword planner and in the Excel file, Google gives you very interesting figures: number of visitors per month and the competition if you were to advertise with Google Ads. First, focus on keywords with a high relevance for your company and your products and your customers. Remove relevant keywords from your list. Visitors who come to your site via non-relevant keywords will click away again, perhaps a little disappointed. That not only gives a bad one bouncerate (visitors who leave your site without action), but you also give your site a bad name. For example, when you start using a competitor's keyword.
Then see which keywords a lot of traffic and where preferred little competition on it. The more competition on Google ads, the more competition you can expect in search engine optimization. Little competition is the 'low hanging fruit', which you can pick with relatively little effort and can be number 1 in Google. A generic keyword Being a "contractor" is very common. To be at the top will cost you a lot of work. But to get to the top with 'hairdresser Oosterend', you will have little trouble.
Go to the next step: Use keywords. (in production)