UX and service designer Linn Vizard of Bridgeable spoke at the Service Design Congress about mapping in service design: “Just like a cartographer, a designer makes a visual elaboration with which you navigate. Mapping provides guidance in a complex world, but that is also the big pitfall immediately. ”
Vizard started her presentation with a quote from social scientist Herbert Simon: “Design is moving from existing situations to preferred situations. "Vizard explains:" As a designer you explore and visualize a landscape in which you then decide where you want to go. Designers make the invisible visible and the implicit explicit. They show where the holes are by making insights clear and tangible. For that we use empathy maps, mental models, experience maps, strategy roadmaps, journey maps, stakeholder maps…. But why do we use maps so much? ”Vizard asks the audience.