B2B Blog Course

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B2B Blog Course

B2B Blog Course

B2B blogging course for more traffic, leads and revenue

Would you like to start with business blogging as a company aimed at companies? Do you want to learn how to blog for business? Or even make business blogging your job? In this B2B blogging course you will learn why in 8 weeks business blogging is so interesting for companies, how exactly you approach that and of course what you are going to blog.

Why a business blogging course? 

  • You draw with business blogging 55 percent more traffic to your website on average;
  • Companies that blog 1 to 2 times a month 70 percent more leads than competitors who don't blog; (source)
  • By sharing knowledge you develop thought leadership: the position of knowledge specialist in your market.
  • 89 percent of B2B researchers uses online information to make decisions (according to Think with Google), half of which are millennials. These B2B researchers also make the purchasing decisions; not just the C-level directors and managers. 71 percent of B2B researchers simply type in a general search term: “content marketing b2b”, and no specific company name.

Learn how to blog for business online

B2B business blogging: how exactly do you do that?

  • It starts with setting up CMS, content calendar, target group and determining format;
  • Finding the sweet spot between your brand story and what your target audience wants to hear;
  • Doing keyword research, processing finds, betting on conversion;
  • Promoting your content with SEO, social and paid media.

What do you blog for business?

  • Collect information via Google;
  • Tapping knowledge into a company;
  • Find your own business voice.

How do you learn business blogging? The course program:

You receive personal guidance and targeted feedback on your work. You learn more efficient and effective business blogging. As an online B2B blogging course, the course is completely online and tailored to your personal situation.

  • For 8 weeks a writing assignment and a personal conversation with explanation, interaction and feedback every week.
  • We tailor the content exactly to your wishes and situation; so no standard emails without relevance.
  • We will discuss, among other things, your target group, headlines, SEO, lead generation and promotion, tools and finding information and conducting interviews.
  • The costs are € 962 excluding VAT. The course starts after payment.

There are two options:

B2B blogging course as a self-employed person

Intended for everyone who in his own name want to publish on national platforms and own blogs.

  • Your blogs are posted on Bloeise or your own blog.
  • You learn how to interesting articles writes about topics you were not familiar with.
  • We will also publish your best blog on one large national platform such as Emerce or Dutch Cowboys, or a specific platform in your chosen industry.

Business blogging course

Intended for employees who from their company want to learn how to blog professionally business.

  • Your blogs are placed on your own company website.
  • You learn how to positively address your customers' interests and background from your company.
  • You learn how to thought leadership radiating and lead generation apply to your blogs.

Johan Kornet, Groot Jebbink
" I was already doing business blogging, but there was little structure and no regularity at all. I noticed that I could use guidance in this, so I started looking for someone who could help me with that. When I read information about the B2B blogging course from Bloeise, I immediately got a good feeling about it, especially because of the personal guidance. That is why I chose this course. I have not regretted my choice! Every week we discussed different topics and I received tips and assignments that I could immediately apply in practice. Now that I have completed the course I know which articles to write and who my readers are. In addition, the quality of what I write has improved and I write more regularly.

The next step

Send a e-mail to further inform. We go through your wishes and make a schedule: a point in your agenda from when you can call yourself a business blogger!

Business blogging learn by doing

Thomas LapperreYour supervisor Thomas Lapperre blogs professionally on his own blog Bloeise and DutchCowboys and works as a ghostwriter Emerce for companies such as Ternair, Osudio and Booming. As a copywriter, he writes directly for Dept, Deloitte, Burst and Label A. He specializes in typical agency topics such as digital transformation, marketing technology and design, but he focuses on topics that require research such as the Symfony Framework, payrolling or Amazon Prime Day. don't hand over.

Frequently asked questions about B2B blogging as an online course

Yes. Not only in terms of tone and experience, but especially in terms of content. A business reader primarily wants to 'eat knowledge'. He or she must keep up with a discipline, but that must not be at the expense of productivity. A consumer reads more from personal interest and entertainment. Passion plays a major role with both.

Yes. Not only in terms of tone and experience, but especially in terms of content. A business reader primarily wants to 'eat knowledge'. He or she must keep up with a discipline, but that must not be at the expense of productivity. A consumer reads more from personal interest and entertainment. Passion plays a major role with both.

Almost. Content marketing includes online and offline content, such as a John Deere brochure or AH's Allerhande. Blogging comes from the word weblog, and is therefore mainly about the online side. You could call this an online content marketing course, but the emphasis is mainly on content that is freely available (via a blog).

No. This is not a WordPress course, other providers are much better at it. This B2B blogging course has as its starting point that a CMS (content management system such as WordPress) is already available, or that you only want to blog as an independent blogger on Bloeise and on national platforms and therefore do not want your own blog. If you want a WordPress website first, I would like to connect you to one of my partners that matches your budget and wishes.

Yes. I give you specific feedback on your language and grammar, how you gather information and, above all, how you bring information. In addition, writing is primarily a matter of making kilometers: just doing it. I also help you to get results quickly in a short time and how you stay productive at every energy level.

Yes, it is a matter of planning. I work out half of my time from abroad. I also charge extra costs for this.

If that feels better, then go for it! With my online B2B blogging course I give you all the knowledge and tools that helped me in practice to become a full-time B2B blogger.

You can of course only determine that yourself. Ask yourself: is blogging a good marketing tool for our company? Do I get the most out of the efforts? What am i missing Professional blogging has proven to result in more views, shares, links and leads. If you mainly have time and no budget, make sure that you gain as much experience as possible. You can start on Bloeise.nl as guest blogger for example.

After this course you will have posted a professional blog on a national platform. You know how to make a qualitative text, how to do preliminary research, an interview and a keyword research. You also know how to collect royalty-free images. This gives you everything you need to blog full-time. Except customers. Depending on your situation, I can link you to suitable content marketing agencies that are looking for B2B bloggers or even deploy you to my own clients.

Yes. B2B blogging is part of content marketing, which is largely online marketing. You get a multitude of SEO tips, explanation about lead generation with super content and you learn to gain insights from tools such as Google Analytics and Google Webmaster Tools. You also receive feedback on the way you do marketing: do you talk too much about yourself as a company? At which product level do you actually communicate?

The next step

Send a e-mail to further inform. We go through your wishes and make a schedule: a point in your agenda from when you can call yourself a business blogger!

Photos: Apple Mac Book.