This is how you can process dynamic locations in ads

fire
Add dynamic locations to ads advertenties

This is how you can process dynamic locations in ads

If you have a webshop where you sell bags, you will use words like clutch include in advertisements. Also the term cross body bag you will probably use a lot in your ads. What you may not be doing yet is using dynamic locations. Do you want to do this? This article explains how to set it up using five steps.

User Location Report

First you will need to download the user location report from your account. You do this by going to the interface in Google Ads. Click on 'Locations' on the left. Then click on 'User location report' in the drop-down menu. You will now see all the countries you are active in with your ads. Click on the country you want to start with, where you can also choose 'City'. At the top right you can download and print the list as an Excel file.

data feed

So you now have a list printed out. You will now shape this in a data feed which you will upload later in Google Ads. First delete all columns in Excel, although you do have to save the place column. You can add various columns in the data feed. It's smart to keep this game, so use these three columns: target location, target campaign, and the text. The text is therefore the place names that can be seen in the ad text. The target campaign is exactly the campaign you want to apply it to, while the target location is the location names.

Place names

Now that you've done all this you need to save it as a Excel file. Then go back to the Google Ads interface, here you have to upload the data feed. You do this by clicking on the wrench at the top right of your screen. Open 'Tools and Settings'. At 'Settings' you have to choose 'Company data'. A blue plus icon will appear that you can click to upload the file. There may be duplicate city names in the user location report. Google Ads will then upload and add only one place name. This will not pose a problem. It is a good idea to check all columns again. For example, you must check whether they are correctly classified and whether all values are correct. If there are errors, this can still be adjusted. Google Ads does not show place names with more than 30 characters, because these are too many characters.

Ad text

After you have uploaded the file correctly you can add the ad customizer to the ad texts to Castelijn and Beerens to sell bags. You do this by going to an ad text in the Google Ads interface. Click edit and type { on any heading or protection. You will get a drop-down menu with several options. Choose dynamic advertising element. You will now see an overview of all the feeds you have uploaded. Click on the feed you need. If the city name is longer than 30 characters, it is smart to add an extra element to the ad customizer. It can then fall back on this.

A/B testing

Once you've added the location modifier it's easy to create an A/B test to compare the difference in results. You do this by adding the location modifier to your ad text. Do this by creating an ad variant. Select 'Find and Replace'. At 'Text search' you can then choose the location modifier in the drop-down menu. Enter something here so that Google recognizes the text. Did you use the word "In" for the location modifier? Then use this. At 'Replace with' you place the old text. You will now be able to check whether Google Ads really used the correct ad texts.

 

Bloeise editor

The Bloeise editorial staff consists of Thomas Lapperre. These messages are not credited personally because they are written by others: hired copywriters for sponsored content and submitted press releases. The editors cannot take any responsibility for submitted press releases - text and images are[…]
All articles van Bloeise editor

Responses

0 Responses

Leave a Reply

Your email address will not be published.