Guest blog by Ramon van der Roest
Reviews can cause more than 50 percent conversion increase. In addition, 90 percent allow themselves to be influenced by reading a positive review. Why do you often come across webshops with products without reviews? That is at the expense of a lot of potential sales. While review marketing one of the easiest conversion enhancers can be, according to the infographic below that provided by the site saved discount code site is made.
50 percent higher conversion thanks to review marketing
Research by smartinsights.com has shown that with 10 good reviews you can achieve a 50 percent higher conversion. 50 percent! With 50 reviews you can even double your conversion. These are figures that put the ears of every online entrepreneur on edge.
How do you encourage customers to write a review?
Many retailers wait until customers automatically share the experience with your shop / product. But that doesn't happen. Unless they really hate or love your product. It is precisely the customers who are "just satisfied" with your service that you want reviews for. How do you do that? Easy. Ask them.
How do you request a review?
If you indicate that a review is important to you, you will see that many more customers take the time to write one. Indicate that they help others to make a choice. Customers have just been in that complicated situation, and can therefore identify with it.
When will you send the request?
Wait with questions until customers have had sufficient time to use the product; not too long, but certainly not too short. How long this is depends on the product. A delivery meal can be done the same evening, while you might need a couple of weeks for a drill.
Drastically reduce your negative reviews with one question
The most important step that is often skipped: first ask whether something is not satisfactory or still unclear. In this way you give a sounding board to customers who are not (yet) completely satisfied. An additional advantage: you can solve the problem. And a customer who is well helped after the sale is often extra positive about the company. You must have experienced it yourself: your order is not running smoothly. There is something wrong with the product or delivery. If you are then properly assisted by customer service, you are even more satisfied with the company than if everything had gone satisfactorily immediately.
What is a good review?
If you have been working with your webshop for a longer time, you probably know what a good review should meet. Chances are that your customer does not know this. Send therefore to the information that you like. Otherwise you will still receive reviews such as "good product" or "pleases fine". When you manage the information below in the explanation field, you ensure that a potential customer can identify himself with the author of the review, which will have a huge effect on conversion.
- What other products have you tried / considered?
- What was decisive?
- Would you order it again?
- Did you receive the product as quickly as we indicated?
- What did you think of…. (name strong product properties)?
It may sound attractive: write reviews yourself or have them written as part of your review marketing. But make no mistake, nothing is a bigger conversion killer than a company that fools its customers. Many visitors can see very well which reviews are fake. In addition, of course, your reviews must match what you deliver. Otherwise your customer will be disappointed, with bad reviews as a result.
About Ramon van der Roest
Ramon van der Roest has been a passionate online entrepreneur since 2008. With saved as he tries to put as much SEO, behavioral psychology, UX and online marketing knowledge into practice. In addition, Ramon helps other online entrepreneurs with the strategy and findability.
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