Social media survey 2016

Whatsapp remains the largest and Facebook grows to 9.6 million users in the Netherlands. YouTube is also rising, but Twitter and G + are falling in 2016. Newcom conducts research into social media use in the Netherlands every year (thanks!), The most striking figures here.

Facebook usage is increasing

Three percent increase compared to 2015: 6.8 million daily users in 2016 compared to 6.6 million in 2015. Only 5 percent dropped out for the following three reasons:

1. There are too many people on it that I have nothing to do with (43 percent)
2. I do not trust the social media platform (36 percent)
3. It takes me too much time (33 percent)

About point two: 66 percent of all social media users are concerned about the resale of data and 58 percent are concerned about their data. I would like to say about this: Facebook does indeed store everything you do on Facebook, so that companies can segment and advertise on it again. But Facebook is also a free product for users. In that case, you are the product. (here more explanation by post about Facebook conditions)

Facebook remains the most important thing for everyone: 87 percent say that Facebook is the most important. Remarkable: among the people who mentioned Instagram last year, 48 percent now say that Facebook is more important. (30 percent switched to Twitter).

Twitter usage is falling

Twitter yields too little, says 35 percent of Dutch Twitter users who stopped in 2015. It takes too much time, says 28 percent. I no longer feel at home there, says 27 percent. Despite that Twitter Netherlands all this contradicts: “.... the number of users of Twitter is "significantly higher" than measured by Newcom's research. Other studies that measure more than 3 million active users are "better in the direction" ..."Says Marc de Vries from Twitter Netherlands. The messages that there substantial. is going to be. pruned. However, Twitter speaks volumes, doesn't it? (even though the message that the limit of 140 is released in September)

Young people less on Twitter (bye!) But more on Facebook

Last year the number of Dutch youths between the ages of fifteen and nineteen on Facebook fell by 12 percent. This year there is again an increase of 6 percent. On Twitter, the decline in this group was 48 percent compared to last year, when it also fell sharply by 26 percent.

Hi! People over 80 on Twitter and Facebook

Compared to 2015, the number of people over 80 increased on Twitter by 48 percent and on Facebook by 52 percent. In itself a nice development to combat loneliness in the elderly. The group of Facebook users aged 65 to 79 has increased by 9 percent this year (compared to 23 percent last year). Only the group 20 to 39 years of age has fallen by 3 percent. Or this group became smaller. Or press busy press.

General results

• Whatsapp is the largest platform in 2016, Facebook and YouTube continue to grow;
• Facebook is growing especially among the elderly, the fall among the young is stabilizing in 2016;
• LinkedIn is growing in number of users, but daily use is declining;
• Instagram and Pinterest continue to grow and are particularly popular among young people;
• The use of social media continues to rise, concerns for privacy are high.

Download the social media 2016 survey yourself? You can do that here via Newcom Media.

Source image The Art of Social Media: MKH Marketing